Revenue Operations Analyst, Demand

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

The Impact of a Revenue Operations Analyst - Demand to Coupa:

As we continue to grow, we’re looking for an experienced Revenue Operations Analyst with a focus on Demand to join our team. In this role, you’ll ensure the health and efficiency of our demand pipeline - from lead capture to opportunity creation. Sitting outside of Marketing and Sales, you’ll serve as a neutral, cross-functional partner to monitor, report on, and analyze pipeline processes. Your work will help maintain a healthy pipeline, speed up lead-to-deal conversion, and support revenue growth across the business.

• Partner with Marketing, Sales, RevOps, and Partners to align on lead management, pipeline development, and attribution strategies.
• Lead the design, execution, and oversight of the lead management process to ensure efficient and effective handling of all leads.
• Monitor and audit the full demand funnel to ensure data integrity, process compliance, and accurate lead-to-opportunity tracking.
• Build and maintain dashboards and reports to provide visibility into pipeline performance, conversion rates, and lifecycle metrics.
• Deliver actionable insights and support strategic initiatives including forecasting, territory planning, and attribution modeling.
• Identify pipeline bottlenecks and drop-offs, recommend improvements, and support demand reviews with executive-level reporting.

• 5+ years of experience in business or revenue operations within SaaS or tech, with a strong foundation in B2B demand generation and sales processes.
• Strong analytical and problem-solving skills with the ability to interpret complex data, translate processes into business value, and drive data-informed decisions.
• Proven ability to thrive in fast-paced environments, manage multiple priorities, and collaborate effectively across cross-functional teams.
• Excellent communication and interpersonal skills for building strong internal relationships and aligning with stakeholders.
• Proficient in Salesforce, Marketo, Tableau, and/or equilivant business systems; Bachelor’s degree in Finance, Business, Computer Science, or Engineering.

The estimated pay range for this role is $58,650 - $90,000 plus 10% annual bonus

The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. 

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