SA Senior Performance Marketing Manager
Job Summary
Job Description
Sporty seeks a Senior Performance Marketing Manager to lead their expansion into new markets, particularly South Africa. Responsibilities include developing and executing data-driven performance marketing campaigns across multiple channels (Paid Search, Paid Social, Display, Affiliate, Programmatic) for web and app products. This role requires managing campaign operations, optimizing for ROI (CPA, CPL, CTR, conversion rates, LTV), analyzing campaign data using tools like Google Analytics and AppsFlyer, collaborating with cross-functional teams, staying updated on industry trends and regulations, and building relationships with advertising partners. The ideal candidate possesses 3+ years of performance marketing experience, preferably in online sports betting within African markets, strong analytical skills, and expertise in Google Ads and Facebook Ads.
Must have:
- 3+ years performance marketing experience
- Expertise in Google Ads & Facebook Ads
- Strong analytical skills & data-driven decision-making
- Experience in African markets (especially South Africa)
- Campaign management & optimization expertise
Good to have:
- Advanced degree in marketing or related field
- Experience with AppsFlyer or similar MMP
- Knowledge of GA4
- Understanding of the African sports betting landscape
Perks:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Payment via DEEL
10 skills required
Job Details
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
We are now looking for a Senior Performance Marketing Manager to join our dynamic team and help drive our expansion into new markets, including South Africa.
In this role, you will be responsible for developing and executing data-driven performance marketing campaigns with a strong focus on user acquisition and retention for both web and app products. You will manage and optimize advertising campaigns across multiple channels, including Paid Search, Paid Social, Display, Affiliate marketing and Programmatic advertising.
As a results-driven individual who is passionate about marketing, you must be committed to staying at the forefront of industry trends, building a competitive advantage through intelligent marketing strategies and the use of emerging technologies in the online space.
Responsibilities:
- Develop and implement the performance marketing strategy, aligning with overall business goals and targets, with a specific focus on the South African market.
- Managing end-to-end campaign operations, including setup, monitoring, and optimization for maximum ROI, with a focus on effectively running and optimizing campaigns in Google Ads and Facebook Ads.
Optimise customer acquisition campaigns to maximise ROI, continuously improving key performance metrics such as CPA, CPL, CTR, conversion rates, and lifetime value.
- Analyzing campaign data to identify trends, insights, and actionable opportunities to improve performance and drive growth, leveraging tools like Google Analytics, AppsFlyer, marketing automation platforms, and other relevant reporting tools.
- Collaborate with cross-functional teams, including product, analytics, content, and creative, to develop and execute integrated marketing campaigns that deliver impactful results.
- Stay updated with industry trends, competitor activities, and regulatory changes affecting the African sports betting landscape, ensuring compliance with relevant laws and regulations.
- Build and maintain strong relationships with key advertising partners to drive innovation and identify new growth opportunities.
- Provide leadership within your areas of responsibility, fostering a collaborative and results-oriented culture within the performance marketing team.
Qualifications:
- Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
- Proven experience (3+ years) in performance marketing, preferably within the online sports betting industry, with a strong understanding of the African markets.
- Demonstrated success in driving customer acquisition, conversion, and retention across websites and applications through performance marketing channels, delivering measurable business outcomes.
- In-depth knowledge of performance marketing channels, such as Google Ads, Facebook Ads Manager.
- Deep expertise in GA4 and AppsFlyer, or similar MMP.
- Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions to optimise campaign performance.
- Solid understanding of the principles of web technologies as well as web and mobile advertising.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and deliver results in a fast-paced, dynamic environment.
- Exceptional communication and interpersonal skills, with the ability to collaborate cross-functionally and build relationships with internal stakeholders and external partners.
- Passion for sports and a deep understanding of the sports betting landscape, including customer preferences, trends, and regulatory considerations.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2023 and have team and organisation retreats planned for 2024!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2023 and have team and organisation retreats planned for 2024!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
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About The Company
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
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