Search Operation Quality Assurance - Ads

6 Months ago • 1-2 Years • Monetization • Editorial

Job Summary

Job Description

The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis. This role involves daily operational tasks such as quality inspection, guidelines and process optimization, queue assignment, and handling escalations for the evaluation project. You will work closely with stakeholders to stay updated on guideline developments and provide feedback on implementation and execution.
Must have:
  • Bachelor's degree or above
  • Fluent Tagalog speaker
  • QA experience in search engine evaluation
  • Familiarity with search engines, social media algorithms, and SEO
  • Proficiency in common office software
  • Deep understanding of local culture and internet usage habits
  • Attention to detail and ability to use data analysis to identify trends
Good to have:
  • Overseas working/training experience
  • In-depth understanding of local culture and familiarity with Internet usage habits of local users
  • Labeling experience

Job Details

Responsibilities
About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok and Helo as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. ByteDance is a part of a global internet technology group operating a range of content platforms, including TikTok, that inform, educate, entertain and inspire people across languages, cultures and geographies. About Trust & Safety Building a world where people can safely discover, create and connect. The Trust & Safety (T&S) team at TikTok helps ensure that our global online community is safe and empowered to create and enjoy content across all of our applications. We have invested heavily in human and machine-based moderation to remove harmful content quickly and often before it reaches our general community. About the Team The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV. The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis. It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance. This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals. What will I be doing? 1. Perform daily operational tasks such as quality inspection, guidelines and process optimization, queue assignment, and handling escalations for the evaluation project. 2. Work closely with stakeholders to stay updated on guideline developments and provide feedback on implementation and execution. 3. Conduct daily audits on an internal system and provide error analysis and feedback to stakeholders (R&D & Product Manager). 4. Monitor the quality scores of evaluators and conduct root cause analysis with the management team. 5. Monitor project data, record daily output and quality scores, prepare data analysis/reports for projects, and validate reports and data provided to stakeholders/partners. 6. Localize the guidelines and design training schedules and coordinate and liaise with key stakeholders to ensure the successful go-live within the targeted timeframe. 7. Deliver process/product/guideline training to new joiners. 8. Play a role in setting up product knowledge tests, sharing result analysis, and working with key stakeholders to improve the product knowledge of the team. 9. Able to work with sensitive content including but not limited to child exploitation, diverse religious and political perspectives, violence, and adult/sexual content. (Not frequent) 10. Undertake any additional responsibilities that are not specifically listed above.
Qualifications
What should I bring with me? Minimum Qualifications: - Bachelor's degree or above or minimum 1 to 2 years of relevant working experience - Fluent Tagalog speaker with English as a working language - Background in QA, particularly in search engine evaluation. - Overseas work or training experience is beneficial - Familiarity with search engines, social media algorithms, and SEO - Strong capacity to learn and understand new concepts - Proficiency in common office software and search engine-related experience preferred - Deep understanding of local culture and internet usage habits - Attention to detail and ability to use data analysis to identify trends Preferred Qualifications: - Overseas working/training is a plus - Learn about search engines, familiar with social media platforms. - An in-depth understanding of local culture and familiarity with the Internet usage habits of local users. - Familiar with common office software, labeling experience is preferred. Trust & Safety recognises that keeping our platform safe for ByteDance communities is no ordinary job which can be both rewarding and psychologically demanding and emotionally taxing for some. This is why we are sharing the potential hazards, risks and implications in this unique line of work from the start, so our candidates are well informed before joining. We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. #LI-LN3

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