Segment Marketing Manager

2 Months ago • 5 Years + • Marketing • $70,000 PA - $90,000 PA

Job Summary

Job Description

The Segment Marketing Manager will lead the strategy, execution, and optimization of integrated marketing campaigns. This role involves owning the marketing strategy, including campaigns, events, and media partnerships, while collaborating with various teams to drive pipeline and bookings. Responsibilities include developing multi-channel marketing strategies, leading targeted programs, managing media partnerships, providing mentorship, and analyzing market trends. The role requires assessing market trends, customer needs, and competitive landscape to refine marketing strategies and integrating marketing efforts into customer-facing initiatives that enhance the customer journey. Reporting program performance metrics to sales, marketing, and executive leadership is also a key responsibility.
Must have:
  • 5+ years of marketing experience.
  • Proven history of successful marketing campaigns.
  • Strong knowledge of marketing tools.
  • Experience managing media partners.
  • Exceptional written and verbal communication skills.
  • Strong project management and organizational skills.
  • Ability to lead cross-functional teams.
  • Ability to travel, as necessary.
Perks:
  • Flexible Time Off
  • Medical, Dental & Vision Insurance
  • 401(k) plan with matching contribution
  • Paid Parental Leave
  • Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
  • Group legal coverage

Job Details

The Company  Serving the People Who Serve the People 
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.  
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.  Want to know more? See more of what we do here.  
The Segment Marketing Manager, leads the strategy, execution, and optimization of integrated marketing campaigns. You will own the marketing strategy —campaigns, events, media partnerships, and budget management—while collaborating with sales, business development, customer success, and other internal teams to drive pipeline and bookings. A successful candidate will have deep expertise in marketing within these verticals, strong leadership and collaboration skills, and an ability to find data-driven insights that drive revenue growth. 
#UnitedStates Responsibilities
  • Own the creation, execution, and optimization of multi-channel marketing strategies for the education and special district markets, aligning with business goals and budget requirements. 
  • Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings. 
  • Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts. 
  • Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact. 
  • Provide guidance and mentorship to a shared marketing specialist, guiding their involvement in campaign execution, sales collaboration, and media partnerships. 
  • Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies. 
  • Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey. 
  • Oversee ABM (account-based marketing) strategies and execution for priority accounts. 
  • Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment. 
Qualifications
  • 5+ years of experience in marketing, experience in public sector marketing or government services is highly preferred. 
  • Proven history of leading successful marketing campaigns that drive pipeline and revenue growth. 
  • Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies. 
  • Experience managing relationships with media partners and allocating budgets to maximize marketing ROI. 
  • Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners. 
  • Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment. 
  • Collaborative mindset with a strong ability to lead cross-functional teams and projects. 
  • Ability to travel, as necessary. 
Potential base salary. Does not include bonus OR commission and benefits. COMPENSATION RANGE: $70,000-$90,000 USD
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! 
Security and Privacy Requirements -     Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. -     Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies. The Team - We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture - At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. - A few culture highlights include – Employee Resource Groups to encourage diverse voices - Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs.  - Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee population 
The Impact - We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
The Benefits 
At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S.
- Flexible Time Off - Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance - 401(k) plan with matching contribution - Paid Parental Leave - Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance - Group legal coverage  - And more!
  Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law. 

Similar Jobs

Nintendo - Brand Ambassador

Nintendo

Los Angeles, California, United States (On-Site)
11 Months ago
Activate Games - Team Lead (Store Supervisor)

Activate Games

Altamonte Springs, Florida, United States (On-Site)
1 Week ago
Glean - Head of Sales, Americas

Glean

United States (Remote)
3 Weeks ago
Clearwater Analytics - Software Development Manager

Clearwater Analytics

Noida, Uttar Pradesh, India (On-Site)
2 Weeks ago
Nintendo - Localization Product Specialist III - Spanish

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago
Nexters - Marketing Analyst

Nexters

Cyprus (Remote)
5 Months ago
WebMD - Marketing Director

WebMD

London, England, United Kingdom (On-Site)
6 Months ago
Oh BiBi - Chief Marketing Officer (CMO)

Oh BiBi

Paris, Île-de-France, France (Hybrid)
2 Months ago
Tamatem - Performance Marketing Specialist

Tamatem

Amman, Amman Governorate, Jordan (On-Site)
1 Month ago
ElevenLabs - Performance Marketing - Media Buyer

ElevenLabs

United Kingdom (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

sphere entertainment - Benefits Specialist

sphere entertainment

Las Vegas, Nevada, United States (On-Site)
3 Weeks ago
Universally Speaking - Turkish Games Tester

Universally Speaking

England, United Kingdom (On-Site)
3 Months ago
Nintendo - CONTRACT - Marketing Translation Coordinator (French)

Nintendo

Redmond, Washington, United States (Hybrid)
7 Months ago
Springer Group - Editorial Assistant, Nature Communications

Springer Group

New York, United States (Hybrid)
1 Week ago
Sailpoint - Renewals Support Analyst

Sailpoint

Pune, Maharashtra, India (Remote)
1 Month ago
nissan - AMIEO Logistics Reporting & Optimization Coordinator

nissan

Amsterdam, North Holland, Netherlands (On-Site)
1 Month ago
appier - Campaign Executive

appier

Taipei City, Taiwan (On-Site)
6 Months ago
Universal Music Group - Manager, Internal Controls Assurance – Americas

Universal Music Group

California, United States (Remote)
1 Year ago
Square - Tax Data Analytics Internship

Square

Amsterdam, North Holland, Netherlands (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in United States

rivos - PCB Designer

rivos

Santa Clara, California, United States (On-Site)
3 Years ago
bytedance - Software Engineer Graduate (XR Web Platform-PICO)

bytedance

San Jose, California, United States (On-Site)
3 Months ago
Findhelp - Senior Professional Services Consultant

Findhelp

New Mexico, United States (On-Site)
2 Months ago
Marvell - Packaging Architect

Marvell

Burlington, Vermont, United States (On-Site)
2 Months ago
Ramboll3 - Project Engineer / Civil Engineer — Data Center Site Planning & Development

Ramboll3

Syracuse, New York, United States (Hybrid)
1 Month ago
WebMD - Executive Director, HCP Omnichannel Content Innovation

WebMD

Newark, New Jersey, United States (On-Site)
8 Months ago
The E.W. Scripps Company - Risk Management/Insurance Specialist

The E.W. Scripps Company

Georgia, United States (Remote)
1 Week ago
Apple - SoC Physical Design Engineer, Electrical Analysis

Apple

Sunnyvale, California, United States (On-Site)
1 Month ago
HCL Tech - Golang Technical Specialist

HCL Tech

California, United States (On-Site)
2 Months ago
The E.W. Scripps Company - Sr Producer

The E.W. Scripps Company

Helena, Montana, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

WebMD - Marketing Solutions Associate

WebMD

Madison, Wisconsin, United States (On-Site)
5 Months ago
Nintendo - Partner Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
1 Year ago
Saxo Bank - Head of Marketing

Saxo Bank

Singapore (On-Site)
1 Year ago
Adyen - Senior Marketing Manager

Adyen

Mumbai, Maharashtra, India (On-Site)
2 Months ago
Critical mass - Marketing Science Director

Critical mass

Toronto, Ontario, Canada (On-Site)
3 Weeks ago
Krafton - PUBG IP Franchise Esports Brand Marketing Manager

Krafton

Seoul, South Korea (On-Site)
4 Months ago
Sporty - LATAM Performance Marketing Lead

Sporty

Brazil (On-Site)
2 Weeks ago
Match Group - Senior Marketing Manager

Match Group

Seoul, South Korea (Hybrid)
1 Month ago
Tencent - Marketing PMO

Tencent

Shenzhen, Guangdong Province, China (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Bengaluru, Karnataka, India (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

Costa Rica (Remote)

United States (Remote)

United States (Remote)

Bengaluru, Karnataka, India (Remote)

View All Jobs

Get notified when new jobs are added by Granicus

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug