Segment Marketing Manager
Job Summary
Job Description
Experienced marketing professional with proven track record in local government, particularly education & special districts. Must have strong marketing campaign execution, data analysis & budget management skills. Experience with marketing tools (e.g., Marketo, Salesforce) is essential.
Must have:
- Local Govt Marketing
- Marketing Campaigns
- Data Analysis
- Budget Management
Good to have:
- Media Partnerships
- ABM Strategies
- Public Sector Marketing
- Government Services
Perks:
- Flexible Time Off
- Paid Parental Leave
7 skills required
Job Details
The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
The Segment Marketing Manager leads the strategy, execution, and optimization of integrated marketing campaigns targeting local government markets with an increased focus on special districts and education verticals, including K-12, transit, ports, and utilities. You will own the full marketing lifecycle—campaigns, events, media partnerships, and budget management—while collaborating with sales, business development, customer success, and other internal teams to drive pipeline and bookings. A successful candidate will have deep expertise in marketing within these verticals, strong leadership and collaboration skills, and an ability to find data-driven insights that drive revenue growth.
Responsibilities
- Own the creation, execution, and optimization of multi-channel marketing strategies for local government markets, with an emphasis on special districts and education, aligning with business goals and budget requirements.
- Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings.
- Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts.
- Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact.
- Provide leadership and mentorship to a shared marketing coordinator, guiding their involvement in campaign execution, sales collaboration, and media partnerships.
- Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies.
- Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey.
- Oversee ABM (account-based marketing) strategies and vertical-based planning to target high-value accounts within the K12 and special district sectors.
- Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment.
Qualifications
- 5+ years of experience in local government marketing, with at least 3 years in a role focused on education or special districts preferred.
- Proven history of leading successful marketing campaigns that drive pipeline and revenue growth.
- Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies.
- Experience managing relationships with media partners and allocating budgets to maximize marketing ROI.
- Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners.
- Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Collaborative mindset with a strong ability to lead cross-functional teams and projects.
- Experience in public sector marketing or government services is highly preferred.
- Ability to travel, as necessary.
Potential base salary. Does not include bonus OR commission and benefits.
COMPENSATION RANGE: $80,000-$100,000 USD
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
a part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee
population
The Impact
- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
The Benefits
At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S.
- Flexible Time Off
- Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
- 401(k) plan with matching contribution
- Paid Parental Leave
- Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
- Group legal coverage
- And more!
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.
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