Senior Account Based Marketing Manager

10 Hours ago • 5 Years + • $148,000 PA - $222,000 PA

Job Summary

Job Description

The Senior Account Based Marketing Manager (West) will be responsible for driving marketing efforts by partnering with the Enterprise & Mid Market Sales Team to generate and nurture pipeline from a specific target account list. This hybrid role, based in San Francisco, involves designing and implementing ABM programs, executing funnel acceleration tactics, managing events, analyzing data, and collaborating with various teams. The role requires significant travel within the West region and focuses on marketing to an engineering audience.
Must have:
  • 5+ years of experience in field marketing and Demand Gen with ABM focus.
  • Experience in marketing to an engineering audience.
  • Strong analytical skills for data interpretation and strategy adjustments.
  • Excellent project management abilities for multiple projects.
  • Strong communication and interpersonal skills for cross-functional collaboration.
Perks:
  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Mentorship and events for network and skills building.
  • Flexible Time Off.
  • Provided gear and WFH budget.

Job Details

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

We are seeking a highly motivated and dynamic Account Based Marketing Manager (West) to join our team in San Francisco. This role will play a critical part in driving our marketing efforts by partnering closely with the Enterprise & Mid Market Sales Team to generate and nurture pipeline from a specific target account list.

The ideal candidate will possess a deep understanding of Account-Based Marketing (ABM) strategies, funnel acceleration tactics, and have a strong background in marketing to an engineering audience (bottoms up and tops down motion).

This is a hybrid role based at our SF office with three days in the office per week.

What You Will Do:

  • ABM Program Development: Design and implement full-stack Account-Based Marketing programs tailored to engage and convert target accounts. Collaborate with the Enterprise & Mid Market Sales Team to align strategies and achieve pipeline goals.
  • Funnel Acceleration: Develop and execute funnel acceleration tactics based on data insights to expedite the buyer’s journey and drive conversion rates.
  • Event Management: Plan and execute a variety of events, including hosted, sponsored, and partner co-marketing events. Coordinate logistics, content, and promotional activities to ensure successful execution and lead generation.
  • Data-Driven Strategy: Utilize data analysis and reporting to inform marketing strategies, measure performance, and adjust tactics to optimize results. Familiarity with the demand generation funnel is essential.
  • Cross-Functional Collaboration: Work closely with sales, product, and other marketing teams to ensure alignment of strategies and messaging across all channels.
  • Travel Requirements: Participate in events and meetings across the West region, with a significant amount of travel (~30%) involved to support field marketing activities.

 

About You:

  • Highly motivated, curious, and results-oriented individual with a passion for driving growth.
  • Willingness to travel frequently across the West region.
  • 5+ years of experience in field marketing and Demand Gen, with a focus on ABM strategies and pipeline generation.
  • Experience marketing to an engineering audience or working within the devtools or cloud computing industry.
  • Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

 

Benefits:

  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
  • Flexible Time Off.
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $148,000-$222,000.  This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be  adjusted based on employee location.  The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

#LI-KS1

Similar Jobs

Ajmera Infotech - Accountant (US Books of Accounts)

Ajmera Infotech

Ahmedabad, Gujarat, India (On-Site)
1 Month ago
Google - Software Engineer III, Mobile Android, Google Play

Google

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Ness Digital - QA Engineer with Tosca

Ness Digital

Timișoara, Timiș, Romania (Remote)
1 Month ago
ByteDance - Tech Lead, Research Scientist, Cloud & AI Computing - DPU/GPU/CPU

ByteDance

Seattle, Washington, United States (On-Site)
1 Month ago
Boomi - Customer Success Analyst

Boomi

Bengaluru, Karnataka, India (On-Site)
1 Day ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PwC - Senior Associate - Risk & Regulations | Advisory [US Client]

PwC

Buenos Aires, Buenos Aires, Argentina (On-Site)
6 Months ago
Google - Data Analytics Sales Specialist III

Google

Washington, District Of Columbia, United States (On-Site)
1 Week ago
XBorg - QA Automation Engineer

XBorg

Paris, Île-de-France, France (Remote)
1 Month ago
Blitz app - Subscription Manager

Blitz app

Los Angeles, California, United States (On-Site)
3 Years ago
ByteDance - Engineering Manager Machine Learning Infrastructure

ByteDance

Seattle, Washington, United States (On-Site)
6 Months ago
Google - Software Engineer, Engineering Productivity, Google Cast

Google

New Taipei City, Taiwan (On-Site)
2 Weeks ago
Google - Software Engineer III, Infrastructure, Google Cloud NetInfra

Google

Sunnyvale, California, United States (On-Site)
5 Months ago
Google - YouTube Specialist

Google

Hyderabad, Telangana, India (On-Site)
3 Days ago
Biofire DX - Corporate Accounts Director

Biofire DX

United States (On-Site)
1 Week ago
Social Discovery Group - Payroll Accountant

Social Discovery Group

Cyprus (Remote)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in San Francisco, California, United States

Netflix - Design Manager, Member Experience

Netflix

Los Gatos, California, United States (Hybrid)
6 Months ago
Temporal Technologies - Staff Solutions Architect - New Logo

Temporal Technologies

New York, New York, United States (On-Site)
9 Hours ago
AGS - American Gaming Systems - Graphic Designer

AGS - American Gaming Systems

Nevada, United States (On-Site)
1 Week ago
PlayStation Global - Information Systems Engineer

PlayStation Global

San Mateo, California, United States (Hybrid)
1 Week ago
UPF Industries  - Shipping And Receiving Clerk

UPF Industries

Fairless Hills, Pennsylvania, United States (On-Site)
1 Day ago
ByteDance - Researcher - Interdisciplinary

ByteDance

New York, New York, United States (On-Site)
1 Month ago
Moloco - Product Counsel

Moloco

Redwood City, California, United States (Hybrid)
8 Hours ago
Scientific Games  - Software Development Manager

Scientific Games

Alpharetta, Georgia, United States (On-Site)
2 Months ago
Netflix - Senior Manager, Business & Legal Affairs, Nonfiction and Sports

Netflix

Los Angeles, California, United States (On-Site)
2 Weeks ago
Syniverse - Customer Service Specialist I

Syniverse

Tampa, Florida, United States (Hybrid)
8 Hours ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized Web. Customers like Under Armour, Nintendo, The Washington Post, and Zapier use Vercel to build dynamic user experiences on the Web.

San Francisco, California, United States (Hybrid)

New York, New York, United States (On-Site)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

San Francisco, California, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Vercel

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug