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Senior Account manager - Programmatic

Tamil Nadu, India (On-site)

Senior Account manager - Programmatic

2 Months ago • All levels • Campaign Management

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Job Description

Senior Account Manager - Programmatic role at Paragon, based in Chennai. Requires expertise in programmatic advertising, campaign management, client communication, and analytics. You'll be responsible for delivering high-performing campaigns and exceeding client expectations.

Must have:

Programmatic advertising
Campaign management
Client communication
Performance analytics

Good to have:

DSP/SSP experience
A/B testing
Media strategy
Team management

Perks:

Training & development
Media community involvement

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The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Title:

Senior Account manager - Programmatic

Job Description:

Key Responsibilities:

Understands clients’ brands, structure, and industry as well as project goals
Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
Monitor and optimize campaign performance to meet client goals and KPIs
Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
Address client inquiries and troubleshoot issues promptly and effectively.
Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
Use advanced analytics tools to measure and analyze campaign effectiveness.
Monitors investment of digital spend and ensures revenue/margin goals are met
Communicate campaign progress, challenges, and opportunities to internal teams and clients.
Work closely with clients and able to guide internal teams to align campaign strategies and objectives.
Build strong relationships across stakeholders (externally with clients and with teams internally
Training and development of team members (Junior programmatic manager)
Regular contribution to the media community i.e blogs, case studies, conferences

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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About The Company

Dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.