Senior Analyst, Content Analytics

1 Month ago • 4-8 Years • Data Analyst

Job Summary

Job Description

The Senior Analyst, Content Analytics at Disney+ EMEA in London will deliver timely data insights to inform content programming, merchandising, marketing, and product strategies. Responsibilities include utilizing advanced analytics (SQL, Python/R) to understand user behavior and content performance, presenting findings to stakeholders, developing dashboards and reports (Tableau, Power BI, Looker), and supporting team training on data interpretation. The role requires strong statistical knowledge (propensity modelling, hypothesis testing, regression analysis), excellent communication, and collaboration with cross-functional teams to optimize the Disney+ content proposition for customers. Proactive process improvement and automation are also key responsibilities.
Must have:
  • SQL experience
  • Data visualization (Tableau, Power BI)
  • Statistical understanding
  • Clear communication of insights
  • Advanced analytics methodologies
Good to have:
  • Python/R
  • Background in Content/Marketing Analytics
  • Propensity modelling experience
Perks:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry
  • Disney Discounts
  • Excellent parental leave
  • Employee Resource Groups

Job Details

Job Summary:

About the Role & Team

This role requires you to work from our Hammersmith office 4 days per week.

The Disney+ team in EMEA is responsible for the ongoing performance and operations of Disney+ across Europe, the Middle East and Africa, focusing on marketing, customer acquisition and retention, partnerships and synergy, content programming, research and analytics.

We’re seeking a Senior Analyst to join our Disney+ Analytics & Insights EMEA team, based in London. Working as part of the Content Analytics team, this role will be focused on delivering timely insights to inform initiatives across Disney+ EMEA, utilising our vast wealth of data to discover opportunities to optimise our content proposition to best meet the needs of our customers. The team focuses on all aspects of engagement with the service, including performance of key titles, consumption of the Disney+ catalogue, content merchandising and engagement with new and existing product features.

Using your analytical experience and expertise, you will be contributing to growing knowledge of what best resonates with our customers, and with your storytelling expertise, collaborating with key business partners to bring those insights to life.

The role will deliver best-in-class analysis of our content and product performance, and leverage top class analytical skills, excellent communication skills, laser-sharp attention to detail, and the ability to interpret and support needs of business stakeholders.

 

What You Will Do

  • Deliver timely analysis and insight to support the Content Programming, Merchandising, Marketing and Product teams in EMEA in order to gain a deep understanding of content performance. This will be achieved through proactive identification of opportunities and applying the right tools and techniques for each piece of analysis

  • Utilise advanced analytics methodologies and models to understand user behaviour and content performance

  • Present crystal clear results with insights, related implications and actions to a variety of stakeholders

  • Develop and maintain dashboards, reports, and visualisations to monitor key metrics and provide regular updates on content and engagement performance to stakeholders

  • Support training of teams to adopt self-serve and interpret data insights, encouraging a data-led decision-making mindset

  • Be proactive in identifying opportunities to improve processes and creating new ones, acknowledging opportunities when automatable scalable solutions are required and when one off analytics is best placed

  • Develop relationships across the Analytics and business teams at regional and local level, in particular the Programming team, as well as with Analytics teams internationally to align on key priorities and targets

  • Closely manage requests coming through, liaising with stakeholders to deliver analysis in a timely, impactful manner

Required Qualifications & Skills

  • SQL experience is essential 

  • Python/R and other statistical programming language experience is desirable 

  • Background in data visualization and dashboard development (e.g. Tableau, Power BI, Looker)  

  • Strong understanding of statistics concepts (e.g., propensity modelling, hypothesis testing, regression analysis)  

  • Have a demonstrated history of translating complex data sets into clear and actionable narratives and communicate opportunities and challenges to stakeholders  

  • Background in Content, Marketing or Product Analytics in the digital or entertainment space is a plus

The Perks

  • 25 days annual leave

  • Private medical insurance & dental care

  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free

  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing

  • Excellent parental and guardian leave

  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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