Senior Asia-Pacific Marketing Manager

Responsible for overseas marketing work for an SLG product, responsible for the product's global brand strategy throughout its entire life cycle (focusing on the Southeast Asian market). Responsibilities include: 1. Planning full-stage market promotion and public testing plans, tailored to the game user groups in Southeast Asia and other Asia-Pacific regions, in conjunction with the product's characteristics. 2. Driving the implementation of market suggestions by R&D, based on market and user insights. 3. Being in charge of creative planning and supporting communication for key brand events, to achieve brand exposure and user penetration goals. 4. Deepening local markets, actively exploring and experimenting with new platform channel strategies such as content hotspots and traffic dividends, to find new growth directions.