Senior ASO Specialist

Growe welcomes those who are excited to:

• Develop and implement App Store Optimization (ASO) strategies to ensure all relevant apps rank at the top of search results across applicable app stores;
• Drive organic acquisition on the App Store and Google Play, leveraging all available channels to optimize rankings, keyword coverage, and conversion rates;
• Optimize app store page conversion rates using a variety of content and visual tools;
• Independently conduct ASO experiments using various methodologies (e.g., A/B testing, statistical analysis) to evaluate and enhance effectiveness of strategies; 
• Proactively monitor daily rankings, keyword performance, reviews, and user sentiment, providing actionable insights through regular reporting and analysis; 
• Identify and deploy ASO tools and services company-wide, managing relationships with ASO agencies and service providers; 
• Work in close collaborating with app development and localization teams to set requirements that align with ASO objectives; 
• Keep informed & stay updated on industry trends, algorithm changes from Google and Apple, and contemporary ASO and SEO practices.

We need your professional experience:

• At least 3+ years of experience as an ASO Specialist/Manager, with a focus on multilingual apps or games;
• Experience in the iGaming / Gambling industry;
• Proficiency with ASO platforms such as AppTweak, Sensor Tower, or similar tools; 
• Proven experience working across various sources such as Android & IOS;
• A deep understanding of marketing optimization techniques, including storefront updates, algorithm changes, creative testing, and OS version considerations;
• Experience with Apple Search Ads (ASA) and Google UAC is a plus; 
• Upper intermediate English.

We appreciate if you have those personal features:

• Strong analytical and decision-making abilities;
• Open to challenges, with a proactive approach to problem-solving; 
• Strong interpersonal and communication skills to collaborate effectively across teams.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.