The Senior Associate/Assistant Manager, Marketing will be responsible for developing and executing comprehensive 360 marketing plans for various events, including new game launches, updates, and local festivals. This role involves planning and executing online marketing and advertising campaigns to boost player acquisition and retention. Key responsibilities include establishing and tracking KPIs to optimize marketing performance, collaborating with cross-functional teams on creative development and content, and maintaining the core brand through targeted campaigns. The ideal candidate will produce insightful reports, demonstrating strong analytical and problem-solving skills, and possess a passion for gaming.