Senior Associate/Assistant Manager, Regional Esports Marketing
Job Summary
Job Description
- 5+ years esports marketing experience
- Deep esports ecosystem knowledge
- Strong communication (English & Chinese)
- Creative marketing ideas
- Social media marketing & analytics skills
- Multiple task handling
Job Details
- Develop and execute effective and innovative marketing strategies to support our esports tournaments, global events, esports in-game items, ad-hoc initiatives, and long-term objectives
- Present marketing plans to internal and external partners, ensuring strategic alignment and adequate level of support
- Define global guidelines, timeline, and best practices for marketing campaigns for our different types of esports experiences and products
- Establish a framework for distributing marketing assets to maximize ROI on content production and grow owned channels
- Work with global and local content creators and community engagement teams on esports co-streaming strategy and execution
- Develop initiatives to grow esports distribution channels, such as content drops, engagement features, and loyalty programs
- Supervise the updating and curation of content across our esports distribution channels, preserving relevance and quality for fans
- Manage relationships with online platforms to support esports and competitive gaming
- Measure and report on the performance of marketing campaigns, gaining insights and evaluating against goals.
- Track performance metrics and adjust marketing efforts accordingly
- Analyze market trends and adapt strategies to position our esports and competitive gaming experiences at the forefront of the industry.
- Minimum of 5 years of experience in a similar role within the esports industry
- In-depth knowledge of the esports ecosystem and trends as well as social media marketing and analytics tools
- Strong communication skills in both English and Chinese
- Creative thinker with the ability to generate innovative marketing ideas
- Able to handle multiple tasks simultaneously and willing to work on weekends
- Passionate gamer with a strong interest in FPS/Battle Royale genres
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About The Company
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology
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