The Senior Audience Marketing Analyst at PlayStation will focus on developing and executing digital marketing audience strategies using first-party data.  Key responsibilities include developing marketing technology strategies, collaborating with various teams (campaign managers, data engineers, data scientists), creating custom audience segments, leading audience analytics (A/B and multivariate testing), advising stakeholders on campaign audiences, optimizing operational processes, creating reporting dashboards, driving Martech innovation, and ensuring efficient segment delivery to global marketing platforms.  The ideal candidate possesses a strong analytical background, experience with various marketing channels (email, paid media), and proficiency in SQL and BI tools.

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<div class="job__description body"><div><p><strong>Why PlayStation?</strong></p>
<p>PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.</p>
<p>PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.</p>
<p>The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.</p></div><div><h3>Senior Audience Marketing Analyst&nbsp;</h3>
<h3>London, CA (Collab), Remote&nbsp;</h3>
<p>We are looking to fill a Sr. Audience Marketing Analyst role, specializing in digital marketing audience strategy and analytics. In this role you will further enable our global marketing organization to use our first party data to put the customer first in all of our marketing communications. &nbsp;A successful candidate will have a solid analytical background and a demonstrated ability to use data effectively in shaping customer-centered strategies.</p>
<h3><strong>Key Responsibilities:</strong></h3>
<ul>
<li>Develop Marketing Technology strategies and solutions to optimize audience segmentation at an enterprise level for digital marketing success</li>
<li>Collaborate with a variety of roles from campaign managers to data engineers and scientists as the subject matter expert on marketing applications of our first party data ecosystem</li>
<li>Create custom audience segments and support campaign executions through owned and paid channels such as email and paid media</li>
<li>Lead audience analytics across the portfolio by creating A/B and multivariate tests using data models and providing reporting and insights that guide business decisions</li>
<li>Advise stakeholders on audiences for campaigns using data-based insights from marketing analytics, data science models, and consumer research</li>
<li>Optimize operational process flows to streamline audience segmentation setup across marketing channels for product and marketing teams from ideation to execution</li>
<li>Create and manage reporting and analytics dashboards to generate actionable insights efficiently and scalably</li>
<li>Drive innovation through Martech by expanding capabilities on marketing platforms and exploring new integrations</li>
<li>Ensure the efficient and successful delivery of all customer segments to global marketing platforms</li>
</ul>
<h3>&nbsp;<strong>Qualifications:</strong></h3>
<ul>
<li>Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures</li>
<li>Experience with working with a variety of marketing channels, including but not limited to email, paid media, and custom tools</li>
<li>Experience working with martech/adtech platforms (e.g. Salesforce Marketing Cloud, Adobe Suite, Publisher and Social Partners)</li>
<li>Executed analysis projects related to lifecycle marketing, targeting segmentation, cohort analysis and tracking, and A/B and multivariate tests</li>
<li>5+ years of SQL programming experience required</li>
<li>8+ years of marketing operations experience</li>
<li>BA/BS degree</li>
<li>Well spoken with strong presentation skills that effectively translate data in a compelling way, both verbal and written, to influence stakeholder strategy</li>
<li>Demonstrates understanding of analytical approaches—can set up clean testing frameworks for clear and meaningful measurement reporting downstream</li>
<li>Experienced with BI visualization tools such as Tableau and Domo</li>
<li>Track record of data project management, thought leadership, and self-direction</li>
<li>Operates with attention to detail to identify data discrepancies, perform data cleansing, and maintain data integrity</li>
<li>Passionate about gaming and video game culture</li>
</ul>
<p><strong>#LI-BR1</strong></p>
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<p><strong>Equal Opportunity Statement:</strong></p>
<p><em>Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.</em></p>
<p><em>We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.&nbsp;</em></p>
<p><em>PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.</em></p>
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Senior Audience Marketing Analyst