The Senior Brand Manager at Minted is responsible for shaping the brand's identity and executing integrated marketing campaigns each season. They develop marketing plans, define content strategies, and articulate core positioning. The role requires a consumer-focused individual who understands cultural trends and drives reach and relevance. Responsibilities include developing brand strategy, managing marketing calendars, leading partnership initiatives, overseeing content strategy, managing external partners, and collaborating with category teams for product launches. The ideal candidate will be strategic, creative, and operational, championing complex programs with cross-functional teams.