Senior Brand Manager

StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Role Overview:

We are seeking a Brand Marketing Lead to join our team. The ideal candidate will be a strong “creative strategist” with a proven track record of working with mass appeal brands and a strong ability to craft compelling narratives. Experience with at least one startup, ideally in the most recent role, is highly preferred. The candidate must possess excellent writing skills and the ability to communicate clearly and effectively.

Key Responsibilities:

• Develop and execute comprehensive brand marketing strategies to enhance StockGro’s brand presence and market position.
• Develop and own brand positioning, in a manner consistent with our values and goals.
• Collaborate with cross-functional teams to create and implement innovative marketing campaigns that resonate with our target audience.
• Conduct market research to identify trends, insights, and opportunities for brand growth.
• Build a strong share of voice for the brand in earned media, especially PR.
• Lead the development of creative content, including but not limited to, print, digital marketing materials, social media content, and promotional campaigns.
• Manage and optimise brand communication channels to ensure consistent messaging and brand voice.
• Analyse campaign performance and provide actionable insights to improve future marketing efforts.
• Foster relationships with key stakeholders, including media partners, influencers, and industry experts.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in brand marketing, with a focus on mass appeal brands.
• Proven experience working with at least one startup, ideally in the latest role.
• Exceptional writing and communication skills, with the ability to convey complex ideas clearly and concisely.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Creative thinker with a strategic mindset and a passion for innovation.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Join StockGro?

• Be part of a forward-thinking company.
• Work in a collaborative and inclusive environment that values creativity and strategic thinking.
• Opportunity to make a significant impact on the growth and success of StockGro.
• Competitive salary and benefits package.

If you are a creative strategist with a passion for brand marketing and a desire to work with a dynamic team, we would love to hear from you. Apply now to join StockGro and help us shape the future of financial education and investment.