Senior Channel Marketing Manager - PUBG Mobile

5 Months ago • 3 Years + • Marketing

Job Summary

Job Description

This Senior Channel Marketing Manager role at Level Infinite focuses on PUBG Mobile's overseas user growth. Responsibilities include overseeing advertising campaigns, creating engaging content, developing user growth strategies, and analyzing data to optimize marketing efforts. The ideal candidate will have at least three years of experience in overseas game channel marketing and user growth, expertise in Google and Facebook ads, strong content creation skills, and excellent data analysis abilities. Fluency in English is essential, with additional language skills beneficial. The position involves managing budgets, optimizing campaigns for maximum ROI, and collaborating with cross-functional teams to achieve growth targets. The role requires a deep understanding of overseas advertising channels and a data-driven approach to decision-making.
Must have:
  • 3+ years overseas game marketing experience
  • Expertise in Google, Facebook ads
  • Content creation & data analysis skills
  • Fluency in English
Good to have:
  • Experience with MMP tools and channel APIs
  • Additional language skills

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责


1.负责PUBG Mobile在海外区域市场的用户增长,广告投放及创意内容制作的相关工作; 
2.具备大DAU游戏或海外头部游戏的渠道推广经验,作为模块负责人进行用户增长策略制定和投放落地,对用户增长目标和推广效率负责; 
3.具备素材内容及创意工作经验,通过创意制作和内容营销提升增长效率,拓展增长路径,进行营销资源整合及推广后效果提升;
4.业务数据分析及创新探索,基于数据导向,配合算法及内容优化,结合海外广告渠道特性,推动业务目标突破。 

岗位要求


1.三年以上海外游戏渠道投放及用户增长项目经验; 
2.熟悉海外如Google,Facebook等用户增长渠道,具备一手的渠道投放和优化经验; 
3.内容创意能力,具有海外应用/游戏创意及落地或者国内游戏创意营销经验; 
4.数据思维导向,具有数据数据分析经验和能力,熟悉海外MMP工具和渠道API; 
5.英语流利,可以作为工作语言,有其他小语种能力更佳。

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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