Senior Consumer Programs Specialist - Nintendo San Francisco Store

5 Months ago • 5-7 Years • Marketing • $95,230 PA - $152,475 PA

Job Summary

Job Description

The Senior Consumer Programs Specialist designs and executes experiential marketing programs for Nintendo brands in the San Francisco store. Responsibilities include managing day-to-day activation with agencies, measuring event results, integrating marketing activities, ensuring alignment with company directives, managing promotional events, overseeing asset availability, leading staff training, providing post-event insights, exploring new opportunities, and contributing to internal brainstorming sessions. The role requires strong event management skills, cross-functional collaboration, and budget management expertise.
Must have:
  • 5-7 years of marketing or event management experience
  • Proven record of successful event execution
  • Strong knowledge of Excel and business software
  • Understanding of promotional and experiential tactics
  • University degree in Business, Communications, or Marketing
Perks:
  • Semi-annual discretionary performance bonus
  • Comprehensive benefits package (medical, dental, vision, 401k, paid time off)

Job Details


Nintendo of America Inc.
   

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

  

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at . 

  

DESCRIPTION OF DUTIES:
  • Responsible for the design and execution of experiential marketing programs or activities that drive consumer purchase intent, earned conversation and media coverage, industry support, and increased engagement for Nintendo brands.
  • Translates strategies into action plans by managing the day-to-day activation with agencies and/or suppliers on product launches, consumer activations and and PR/Comms support. Actively measures events results against those action plans.
  • Fully integrates marketing activities, synchronizes consumer messaging, amplifies exposure, and drives retail conversion by working cross-functionally with internal teams to understand the overall marketing priorities and key brand messaging.
  • Responsible for ensuring consumer marketing events and consumer activations projects are in alignment with company directives, on time and on budget, including management of external partners as necessary.
  • Manages promotional and sponsorship events through corporate partners, ensuring activity is high profile and visible to guests.
  • Accountable for and ensures availability and quality of all assets (interactives, signage, vehicles) for all programs and events.
  • Leads in-person training of events staff (and indirectly via agency) and oversees development of training materials to align with NOA standards.
  • Provides post-event insights, status updates and continuous improvement ideas on events and partnerships to leadership.
  • Explores new and unique experiential opportunities, leads testing of new ideas, and presents proposals to leadership.
  • Active and significant contributor to internal events and brainstorming sessions for campaign planning.

SUMMARY OF REQUIREMENTS:
  • Minimum 5 - 7 years of Marketing or event management experience.
  • Strong knowledge of Excel and other core business computer programs.
  • Proven record of developing and executing successful events with positive market and consumer impact while staying on-time and on-budget.
  • Solid understanding of promotional and experiential tactics
  • University degree in Business, Communications, or Marketing, or the equivalent combination of education, training, and related business experience required.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role
 
This position is hybrid in San Francisco. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
  
 
This position includes a base salary range of $95,230 - $152,475 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our  for more benefits information. 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
#LI-Hybrid

JOB DATE: October 22, 2024

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About The Company

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.


Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.


For more information about Nintendo please visit www.nintendo.com.

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