Senior Content Lead, Think with Google

5 Months ago • 9-15 Years • Editorial

Job Summary

Job Description

As a Senior Content Lead at Think with Google, you'll define the content agenda and guide a team of writers and AI specialists to create high-quality, insightful content for B2B audiences. This player-coach role involves identifying content ideas aligned with Google Ads marketing priorities, writing content, and reviewing/editing team members' work. You'll leverage data to identify trends, partner with internal experts, and develop content from ideation to delivery. Responsibilities include developing a steady flow of stories, identifying new editorial formats, ensuring content accuracy, and mentoring a small team of writers. The role requires expertise in marketing, advertising, AI, and strong leadership skills.

Must have:

9+ years marketing experience
2+ years team management
B2B content creation
Content strategy & planning
Editing and proofreading skills
Data analysis for insights

Good to have:

15+ years content leadership
Tech/marketing/B2B publication experience
Experience in consulting firm
Knowledge of digital advertising

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Job Details

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
9 years of experience in marketing or a similar role (e.g., business journalism, publishing, consulting, research, thought leadership, Business-to-Business publishing, content marketing).
2 years of experience managing people or teams.

Preferred qualifications:

15 years of experience in a content leading role.
Experience working in a tech, marketing, Business-to-Business publication, or in the research/publishing arm of a consulting firm.
Experience in conducting light touch analysis to inform insights as part of writing.
Knowledge of marketing or digital advertising landscape and advertiser needs.
Ability to edit team members’ content while managing your own workload.

About the job

As the Senior Content Lead, you will define the content agenda/calendar and guide a team of writers and AI specialists to produce high quality, insightful content. As a player-coach, you will identify content/story ideas in line with Google Ads marketing priorities, write content for Business-to-Business audiences, and review/edit content by other members of the team.

Google is at the forefront of a revolution in marketing. The Scaled Growth and Content team drives growth for our business by providing our customers with actionable insights and content that helps them be better marketers.

Responsibilities

Develop a steady flow of stories and content ideas on latest developments at the intersection of marketing, advertising, and AI.
Own development of content from ideation, writing drafts, to editing and delivering long and short- form content identifying new and existing editorial formats that can best tell Google's stories.
Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
Leverage external data sources to identify trends and insights for use in publication.
Lead, manage, and mentor a small team of in-house writers.