Senior CRM Planning Manager

• Execute the engagement and communication strategy for consumer-centic CRM campaign.
• Own and execute membership points program.
• Support key projects for member lifecycle management.
• Execute the PCE content strategy to deliver the personalized value to different target groups.
• Partner with data analytics to generate data-driven optimization plan for CRM operation.
   

• Bachelors in Engineering/Economics/Marketing/Business Administration preferred
• At least 4+ years working experience in planning, digital marketing, CRM project experience preferred.
• Integrate the knowledge of customer insight in practicable CRM programs and activities in order to recruit, retain and reactivate consumers.
• Agency work experience preffered with proven track record of strategic thinking
• Awareness of the ongoing trends especially digital & mobile eco-systems
• Understanding of CRM program and member communications , understanding for brand communications required
• Demonstrated ability of taking initiative and collaborating with people
• Quick learner, proactive working attitude and project management experience
• Strong PPT and Excel skill is a must for business reporting
• Fluency in both English and Mandarin

* Planner without CRM experience can be considered as long as they have experience on digital project planning and familiar with WeChat ecosystem and WeChat account operation.   

* Candidates from internet company/EC agency who is familiar with user operation is also preferred.