Senior Customer Marketing Associate

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

This is an exciting opportunity to join a highly creative Customer Marketing and Media team, that’s responsible for leveraging the richness of the Mattel portfolio via innovative demand creation across the full omnichannel marketing funnel to drive purchase intent. Our mission is to drive retail sales via exciting new media activations and merchandising initiatives (on and offline), whilst keeping play at the heart of what we do.

The Opportunity

The Senior Customer Marketing Associate reports into the Customer Marketing and Media Lead and works in partnership with sales, brand and consumer products, collaborating as one team to support each other to achieve our aligned goals and vision. Using shopper insights and campaign analysis, you will be responsible for executing “best-in-class” retail marketing and media campaigns that offer our retail partners distinct points of difference to increase conversion rates at the point of purchase across Benelux and Nordics. The position will ensure effective, creative, and efficient implementation of campaigns by working with agencies and visual merchandising teams.  Furthermore, the role will act as a Marketing interface with external customers.

This position is a fantastic opportunity for someone who wants to activate exciting brands across all consumer-facing touchpoints. The role is based in our Mattel office in the Netherlands, together with the rest of the marketing team.

What Your Impact Will Be:

• Support the Customer Marketing and Media Lead with the development and management of key retail campaigns to drive sales towards achieving and exceeding Benelux & Nordics revenue targets.
• Collaborate closely with the brand management and sales teams for effective brand activation, maximizing the return on investment for all activities.
• Build relationships with key retailers and build joint omnichannel marketing plans together.
• Develop marketing programs and work on the execution with creative agencies, visual merchandising partners, and retailers, covering permanent and temporary merchandising strategies, tentpoles and promotions, POP, etc.
• Maximize retailer digital capabilities to drive Mattel’s share of voice through Mattel specific promotional and brand campaigns. Drive onsite search and manage web trading banners, brand stores and social activity, from briefing through to implementation.
• Work in close cooperation with media specialists and build, execute, and optimize retail media campaigns.
• Monitor results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary.
• Coordinate joint pitches with brand and consumer products teams for full franchise retail programs.
• Plan, track, and evaluate marketing budgets for trade and e-retail activations.
• Work in collaboration with other countries’ customer marketing teams, get constant insights in implementation results, and share results with other countries within the region.
• Work effectively within a matrix organization and a virtual team.

What We’re Looking For:

• Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
• A minimum of 3+ years’ experience in Customer Marketing, Marketing, or Media roles in Toys, FMCG, Entertainment, or licensed consumer goods.
• A good understanding of retail/shopper marketing and media with experience in campaign management and trade marketing, preferably with an Omnichannel lens
• Fluency in spoken and written English with excellent communication skills. Dutch, French, Danish, Swedish, Norwegian, or Finnish is a bonus.
• Someone who’s consumer-centric and sees the importance in both brand and sales, with a strong understanding of the Benelux & Nordics retail environment.
• A passion for all things retail, creative flare and desire to make shopper impact to drive growth opportunities across an omnichannel landscape.
• Result orientated, winning mentality, competitive spirit, strong will to succeed with good strategic thinking and tactical skills.
• Proactive problem solver with a creative and analytical mind-set and a tenacious attitude with a bias for action.
• Ability to work in a fast-paced environment with wide variety of projects and aggressive deadlines and can react to change, prioritize and multi-task accordingly.
• Solid financial acumen and good commercial understanding, with a proven ability to deliver ROI aligned to brand objectives.
• A team player is essential, cross departmental collaboration is integral to the role - must have the ability to work with multiple stakeholders at any one time and be agile
• Can build and maintain strong and collaborative relationships with a large number of stakeholders
• The ability to influence effectively at different levels within the organization. Strong presentation and negotiation skills.

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.