Senior Digital Campaigns Specialist

Your Impact

Our Digital Marketing team plays a crucial role in connecting our audience with our transformative solutions. We are looking for a highly motivated and detail-oriented Senior Digital Campaigns Specialist to lead our search-based advertising and SEO initiatives. As the Senior Digital Campaigns Specialist, you will own and execute Axon’s search-based digital marketing strategy, ensuring our paid and organic search efforts drive quality traffic, leads, and conversions. You will work cross-functionally with campaign managers, content teams, and analytics stakeholders to optimize campaign performance, improve search rankings, and deliver measurable impact.

What You’ll Do

Location: Scottsdale OR Denver/Boulder OR San Francisco OR Seattle OR Atlanta
Reports to: Manager, Digital Campaigns
Direct reports: None

• Develop, launch, and optimize PPC campaigns in search engine ad platforms, ensuring alignment with broader marketing initiatives.
• Conduct ongoing keyword research to identify opportunities for campaign improvement and expansion.
• Monitor and analyze paid search performance metrics, making data-driven adjustments to maximize ROI. Adjust bids in real time based on pacing and campaign performance.
• Lead SEO strategy, working closely with content and web teams to enhance site performance and advise on high-impact content types, topics, and keywords to improve search rankings.
• Run comprehensive SEO site audits across technical, content, and off-site factors to ensure alignment with best practices, including content optimization, metadata improvements, and link-building efforts.
• Track, measure, and report on campaign performance, distilling insights into clear strategies, testing opportunities, and growth recommendations to key stakeholders.
• Stay up to date with industry trends, algorithm updates, and emerging digital marketing technologies to continuously refine strategies.
• Ensure alignment between paid and organic search strategies to drive cohesive performance across channels.

What You Bring

• 5+ years of experience in B2B digital marketing, managing PPC campaigns and SEO initiatives.
• Deep understanding of search engine marketing (SEM), search engine optimization (SEO), and keyword strategy.
• Advanced experience with Google Ads, Microsoft Ads, Bing Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.
• Familiarity with popular Content Management Systems amd Marketing Automation platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proactive, curious, solution-oriented and highly collaborative mindset.
• Strong copywriting skills with experience crafting high-performing, conversion focused ad and website copy.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.

Join us at Axon and be part of a team that is making a real impact. If you’re passionate about search marketing and eager to drive measurable results, we’d love to hear from you!

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 84,375 in the lowest geographic market and USD 123,750 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.