Senior Director - Ads Product

1 Month ago • 15 Years +

Job Summary

Job Description

As a Senior Director of Ads Product at Truecaller, you will play a critical role in growing the Ads revenue stream. You will be responsible for developing and communicating the strategy for Truecaller’s advertising product BU, identifying market opportunities, and defining the product roadmap. You will lead the development of advertising products, from ideation to launch. You will conduct thorough market research and competitive analysis to stay abreast of industry trends and user needs. You will drive revenue growth by optimizing existing ad products and identifying new monetization opportunities. You will build and lead a high-performing advertising product team and work closely with cross-functional teams. You will define and monitor key performance indicators to measure the success of advertising products.
Must have:
  • 15+ years of product management experience in Ads domain
  • 7+ years of experience in product people management
  • Good understanding of Ad operations, Ad sales and Ads Product
  • Expert in digital advertising business managing products on SSP, DSP and Advertising Inventory
Good to have:
  • Experience working with Ads product based start ups.
Perks:
  • A smart, talented and agile team
  • Competitive salary, 30 days of paid vacation
  • Flexible working hours
  • Private health insurance, parental leave
  • Telephone bill reimbursement
  • Udemy membership
  • Wellness allowance
  • Great tech tools
  • Office life
  • Daily lunch and breakfast and a wide range of healthy snacks and beverages

Job Details

Hello, Truecaller is calling you from Bangalore, India! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter.

  • Top 20 most downloaded apps globally, and world’s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month. 
  • Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.
  • A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions

We at Ads Product are all about making Ads more meaningful & relevant to our users and help drive marketing objectives for our partners/advertisers. Ads is one of the ways Truecaller monetizes the APP, and thus holds a critical role in driving Truecaller revenues. Truecaller is one of the largest standalone publishers in India and emerging markets like Egypt, North Africa etc. 

Mission - The Ads team is responsible for monetizing Truecaller inventory through ads by offering targeted advertising solutions to our demand partners.

Responsible for - Driving revenue growth for Truecaller by building ads solutions and selling our ads offerings to our advertiser partners in India and outside.

We work at a planetary scale, serving billions of ad impressions daily. Our APIs handle a massive load, with some reaching 300K requests per second. This is serious performance engineering!

The Truecaller app is on over 400 million devices globally, and our code needs to run flawlessly on all of them. We leverage the latest tech like Jetpack Compose and Kotlin to ensure efficiency and maintainability.

As a Senior Director  Ads Product you will play a critical role to grow Ads revenue stream. The team in India  is responsible for global revenues growth across Ads and Business Monetisation. It is set up as a full-stack organisation across technology, product, business and sales, analytics and data sciences functions and collaborates closely with the Stockholm team, which focuses on core communications platforms, such as identity, messaging and calling.Truecaller management team has an ambitious plan to scale the company in upcoming three years, Senior Director Ads Product will play a crucial role in reaching the revenue milestone.

What you bring in: 

  • 15+years of relevant experience in product management in Ads domain.
  • 7+ years of experience in product people management.
  • Has a good understanding of Ad operations, Ad sales and Ads Product.
  • Expert in digital advertising business managing products on SSP, DSP and Advertising Inventory.

The impact you will create: 

  • Strategy Development: Develop and communicate the strategy for Truecaller’s advertising product BU, that aligns with the company's overall business goals. Identify market opportunities and define the product roadmap to capture these opportunities.

  • Product Development: Lead the end-to-end development of advertising products, from ideation to launch. Collaborate with engineering, design, and data science teams to  create  innovative and effective ad products.

  • Competitive Analysis and Market Development: Conduct thorough market research and competitive analysis to stay abreast of industry trends, user needs, and emerging technologies in mobile advertising.

  • Revenue: Drive revenue growth by optimizing existing ad products and identifying new monetization opportunities. Develop and implement strategies to maximize ad revenue while maintaining a high-quality user experience.

  • People Management: Build and lead a high-performing advertising product team. Provide mentorship, guidance, and career development opportunities for team members.

  • Stakeholder Collaboration: Work closely with cross-functional teams including other product business units, ad sales, legal, finance etc to ensure alignment and successful product Launches.

  • Implement and monitor the right KPIs: Define and monitor key performance indicators (KPIs) to measure the success of advertising products. Use data-driven insights to continuously improve product performance and user engagement.

  • Support the reporting sub teams so they succeed in their long-term plans

  • Be hands-on, deep into the details and the analytics to understand the business to support the various functions

It would be great if you also have:

  • Worked with Ads product based start ups.

Life at Truecaller - Behind the code:  https://www.instagram.com/lifeattruecaller/

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

 This position is based in Bangalore, India. 

We only accept applications in English

What we offer: 

  • A smart, talented and agile team: An international team where  ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment. 
  • A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance.
  • Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges. 
  • Office life:  We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages. In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc. There something for everyone!

Come as you are: Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that’s why we would love to meet you.

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