Senior Director, B2B Marketing

The Role and What You’ll Do: 

The Senior Director of B2B Marketing will lead the strategic planning and execution of B2B marketing initiatives for the FIFA World Cup 26™ Official Hospitality program. This role requires a seasoned marketing leader with extensive experience in B2B marketing, a deep understanding of the hospitality industry, and a passion for soccer. The Senior Director will drive the development and implementation of marketing strategies aimed at attracting and retaining corporate clients, sponsors, and partners. 

• Develop and implement comprehensive B2B marketing strategies to promote the FIFA World Cup 26™ Official Hospitality program to corporate clients, sponsors, and partners. 

• Lead the creation and execution of targeted marketing campaigns, leveraging multiple channels including email, digital advertising, content marketing, events, and direct sales. 

• Build and maintain strong relationships with key stakeholders, including corporate clients, sponsors, agencies, and internal teams. 

• Oversee the development of marketing materials, presentations, and proposals to effectively communicate the value proposition of the hospitality program. 

• Utilize data analytics and market research to identify trends, measure campaign effectiveness, and optimize marketing strategies. 

• Collaborate with the sales team to align marketing efforts with sales goals and drive lead generation and conversion. 

• Manage the B2B marketing budget, ensuring efficient allocation of resources and achieving a high ROI. 

• Lead, mentor, and develop a high-performing B2B marketing team. 

• Represent the B2B marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program. 

• Stay abreast of industry trends, competitor activities, and best practices to continuously enhance marketing efforts. 

You Have These: 

• Minimum of 10-12 years of experience in B2B marketing, preferably within the sports, hospitality, or events industries. 

• Proven track record of developing and executing successful B2B marketing strategies and campaigns. 

• Experience working on large-scale sporting events or global marketing campaigns. 

• Strong understanding of B2B marketing channels, including digital marketing, content marketing, and events. 

• Experience with account-based marketing (ABM) and lead nurturing strategies. 

• Excellent leadership and team management skills. 

• Strong negotiation and relationship-building skills. 

• Exceptional communication, presentation, and interpersonal skills. 

• Strong project management skills, with the ability to manage multiple priorities and deadlines. 

• Experience with data analytics tools and CRM systems. 

• Ability to think strategically and execute tactically. 

• Passion for soccer and familiarity with the FIFA World Cup. 

We’d Love If You Also Have These: 

• Knowledge of emerging B2B marketing trends and technologies. 

• Bilingual or multilingual proficiency (especially French and/or Spanish). 

• Strong network within the sports and hospitality industries. 

• Creative thinking and problem-solving skills. 

• Knowledge of FIFA regulations and standards related to marketing and hospitality. 

• Ability to work in a fast-paced and dynamic environment. 

Join us in making the FIFA World Cup 26™ Official Hospitality program a landmark event by leveraging your B2B marketing expertise to deliver unparalleled experiences to our corporate clients and partners. Apply today to be a part of the excitement! 

How we work:  

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.  

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

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