Senior Director, B2B Marketing

1 Month ago • 10-12 Years • Marketing • $131,250 PA - $175,000 PA

Job Summary

Job Description

The Senior Director of B2B Marketing will lead the strategic planning and execution of B2B marketing initiatives for the FIFA World Cup 26™ Official Hospitality program. This role involves developing and implementing comprehensive B2B marketing strategies, managing marketing campaigns across multiple channels, and building relationships with key stakeholders. The Senior Director will also oversee the development of marketing materials, utilize data analytics, collaborate with the sales team, manage the marketing budget, lead and mentor the B2B marketing team, and stay updated on industry trends.
Must have:
  • 10-12 years of B2B marketing experience.
  • Proven track record of successful B2B marketing strategies.
  • Experience with large-scale sporting events or campaigns.
  • Strong understanding of B2B marketing channels.
  • Experience with account-based marketing (ABM).
  • Excellent leadership and team management skills.
  • Exceptional communication and interpersonal skills.
  • Strong negotiation and relationship-building skills.
  • Strong project management skills.
  • Experience with data analytics tools and CRM systems.
  • Ability to think strategically and execute tactically.
  • Passion for soccer and familiarity with the FIFA World Cup.
Good to have:
  • Knowledge of emerging B2B marketing trends.
  • Bilingual or multilingual proficiency.
  • Strong network within the sports and hospitality industries.
  • Creative thinking and problem-solving skills.
  • Knowledge of FIFA regulations.
Perks:
  • Growth and developmental opportunities.
  • Health care.
  • Retirement.
  • Vacation and other paid time off.
  • Additional offerings.

Job Details

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role and What You’ll Do: 

The Senior Director of B2B Marketing will lead the strategic planning and execution of B2B marketing initiatives for the FIFA World Cup 26™ Official Hospitality program. This role requires a seasoned marketing leader with extensive experience in B2B marketing, a deep understanding of the hospitality industry, and a passion for soccer. The Senior Director will drive the development and implementation of marketing strategies aimed at attracting and retaining corporate clients, sponsors, and partners. 

  • Develop and implement comprehensive B2B marketing strategies to promote the FIFA World Cup 26™ Official Hospitality program to corporate clients, sponsors, and partners. 

  • Lead the creation and execution of targeted marketing campaigns, leveraging multiple channels including email, digital advertising, content marketing, events, and direct sales. 

  • Build and maintain strong relationships with key stakeholders, including corporate clients, sponsors, agencies, and internal teams. 

  • Oversee the development of marketing materials, presentations, and proposals to effectively communicate the value proposition of the hospitality program. 

  • Utilize data analytics and market research to identify trends, measure campaign effectiveness, and optimize marketing strategies. 

  • Collaborate with the sales team to align marketing efforts with sales goals and drive lead generation and conversion. 

  • Manage the B2B marketing budget, ensuring efficient allocation of resources and achieving a high ROI. 

  • Lead, mentor, and develop a high-performing B2B marketing team. 

  • Represent the B2B marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program. 

  • Stay abreast of industry trends, competitor activities, and best practices to continuously enhance marketing efforts. 

 

You Have These: 

  • Minimum of 10-12 years of experience in B2B marketing, preferably within the sports, hospitality, or events industries. 

  • Proven track record of developing and executing successful B2B marketing strategies and campaigns. 

  • Experience working on large-scale sporting events or global marketing campaigns. 

  • Strong understanding of B2B marketing channels, including digital marketing, content marketing, and events. 

  • Experience with account-based marketing (ABM) and lead nurturing strategies. 

  • Excellent leadership and team management skills. 

  • Strong negotiation and relationship-building skills. 

  • Exceptional communication, presentation, and interpersonal skills. 

  • Strong project management skills, with the ability to manage multiple priorities and deadlines. 

  • Experience with data analytics tools and CRM systems. 

  • Ability to think strategically and execute tactically. 

  • Passion for soccer and familiarity with the FIFA World Cup. 

 

We’d Love If You Also Have These: 

  • Knowledge of emerging B2B marketing trends and technologies. 

  • Bilingual or multilingual proficiency (especially French and/or Spanish). 

  • Strong network within the sports and hospitality industries. 

  • Creative thinking and problem-solving skills. 

  • Knowledge of FIFA regulations and standards related to marketing and hospitality. 

  • Ability to work in a fast-paced and dynamic environment. 

 

Join us in making the FIFA World Cup 26™ Official Hospitality program a landmark event by leveraging your B2B marketing expertise to deliver unparalleled experiences to our corporate clients and partners. Apply today to be a part of the excitement! 

 

How we work: 

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.  

 

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

#LI-PK1

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.


Hiring Range Minimum:

$131,250 annually

Hiring Range Maximum:

$175,000 annually

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