Senior Director, Marketing Effectiveness

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

The Marketing Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment’s effectiveness for the Consumer segment and Global Marketing.

This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real time insights into the impact of marketing actions across the Consumer funnel.

Job Description:

PayPal is establishing The Investment ROI and Effectiveness office within the Consumer / Marketing organization to develop and implement a high-fidelity ROI measurement framework, to power better decision-making by commercial and marketing leaders, optimize returns, and ensure effectiveness of investment. The office will collaborate closely with Finance, Marketing, Business Analytics, and Consumer Segment owners. 

Overview:

The Marketing Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment’s effectiveness for the Consumer segment and Global Marketing.

This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real time insights into the impact of marketing actions across the Consumer funnel.

In addition, the leader will collaborate with the CFO’s office to align on a strategic investment framework for the Consumer segment and Marketing while establishing the investment governance process to ensure visibility and accountability. The leader will directly manage a team of ROI/Effectiveness professionals for planning, executing, and sustaining of all ROI/Effectiveness programs and projects.

Responsibilities: 

• ROI models: partner with the CFO’s office to develop financial models that assess the financial performance of projects and investments

• Investment governance: create and execute governance process for monthly and quarterly investment reviews

• Performance/ ROI Analysis: Analyze performance data to identify trends, insights, an areas of improvement to increase the return on investment for Consumer and Marketing initiatives

• Effectiveness framework: Develop and implement strategies to enhance the effectiveness and efficiency of marketing campaigns/programs

• Effectiveness capabilities build-out: Develop high-fidelity measurement framework to enable better decision-making by commercial and marketing leaders, thereby increasing ROI. Serve as the business stakeholder to the business analytics and technology teams, presenting business requirements and providing input to develop and deploy measurement models (Media Mix Model, Multitouch Attribution, A/B test, Match market, etc)

• Effectiveness insights: present findings and strategic recommendations to senior management to optimize media mix, creatives, messaging, and overall cost of acquisition

• Operation reviews: Partner with the business operations office on the execution of the consumer segment operating rhythms

 Qualifications and Requirements: 

• Candidate should have 10-15 years of relevant experience, including several years in senior leadership roles overseeing ROI/effectiveness initiatives

• Proven executive leadership experience in driving large-scale measurement programs and managing complex change initiatives within a corporate environment 

• Proven experience in Marketing Mix Models, Multitouch Attribution, Last touch attribution to measure end to end campaigns

• Passion for staying on the cutting edge of marketing and tech capabilities that deliver real-time insights for investment optimization

• Strong analytical and problem-solving skills, with the ability to synthesize complex information, drive data-driven decision-making and connect efforts with broader business objectives and strategic priorities. 

• Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.  

• Successful track record of building and leading high-performing teams, fostering a culture of collaboration, innovation, and continuous improvement.  

• Experience in financial services / payment industry is a plus 

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$143400 to $285450

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.