Senior Director of Brand & MarComms

We’re seeking an entrepreneurial brand leader with a passion for both innovation and excellence to elevate our brands to new heights and guide our next chapter of growth.

Your Mission: Elevate & Expand

This is your opportunity to lead the transformation of RuneScape into a brand that transcends gaming, positioning it as a cultural icon across multiple platforms and entertainment mediums. If you’re a brand leader who thrives on creativity, loves pushing boundaries, and has a track record of turning brands into pop culture phenomena, this role is tailor-made for you.

You will shape RuneScape’s brand narrative for a new generation of players while continuing to engage our loyal core audience. As a key member of the Growth leadership team, your impact will be felt not only within the gaming community but in how we weave RuneScape into the broader fabric of entertainment, storytelling, and lifestyle.

If you’re ready to lead a world-class brand team and make RuneScape a cultural and entertainment powerhouse, we want to hear from you.

What you’ll be doing:

• Develop a future-forward brand strategy. This includes leading the evolution of the RuneScape franchise, developing a vision that attracts new players while engaging our passionate community across current titles
• Own the brand strategy for acquiring new users and bringing back lapsed players
• Explore opportunities for RuneScape to transcend gaming, developing strategies that bring the franchise into new entertainment realms
• Inspire and lead a cross-functional marketing team and external partners to deliver groundbreaking campaigns
• Be the steward of our brand marketing investment, ensuring every initiative delivers clear ROI. Use real-time feedback to refine strategies and deliver efficient, high-impact campaigns
• Champion a test-and-learn approach, blending creative flair with data insights. Utilise data and market trends to continually optimize marketing efforts
• Develop and execute strategies to enhance Jagex’s corporate identity, positioning the company as an innovative industry leader and an employer of choice

What we’re looking for:

• Proven experience driving brand transformations in the digital, entertainment, or consumer lifestyle industries (experience in gaming brands is highly desirable)
• Strong strategic thinking with the ability to turn insights into bold, executable strategies
• A track record of elevating brands to new heights, pushing them into broader cultural conversations and new media landscapes
• Expertise in both brand-building and performance marketing
• Passion for gaming and a clear understanding of the RuneScape community

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan
• Minimum 6% Pension contributions
• Employee Assistance Programme & onsite Counselling
• Life Insurance
• Discretionary annual performance bonus
• Enhanced family leave policies from day 1
• Flexible working hours
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

Collaboration is at the heart of Jagex. We love getting together with our teams to share ideas and socialise. If you live in the UK, we offer a flexible working model that empowers you to work in the way that suits you best, while also getting the best from your working relationship with all the great people you’ll be connecting with here. We support you to be set up for success no matter where in the UK you log in.

About Jagex:

Make forever games with us.

Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. We have such huge expertise at running games for the long term that we re-define expectations for what evergreen success looks like.

We create spaces for our players to come together – with each other and with us – inside and outside of our games. We empower our players with real influence on the game’s evolution. We help our players belong. Our community experiences give players a greater stake in what they’re playing, creating loyal forever fans.

These strengths inform our vision of our studio as a thriving international games company with a growing library of forever game IPs for core gamers. Our forever games will nurture sizable communities whose loyalty provides consistent revenues.

This in turn drives our mission: We create forever fans by empowering our community. We give players experiences worthy of their long-term time investment and actively collaborate with them to shape the games and the community for the better.

If this is something you want to be a part of, get in touch.

We have 500 of the industry’s most talented individuals in our Cambridge studio; if you share our values and ambition, we’d love to talk to you. Worried you don’t meet all the requirements in the spec? Your attitude, fresh perspective and experience is just as important to us; if you think this could be the perfect job for you, let’s talk.