Job Description
The Senior Email Marketing Manager for LATAM will lead email marketing efforts within the Global Marketing team, overseeing strategy, development, and execution of marketing campaigns in the region. This role involves integrated marketing planning, creative development, and high-quality campaign execution. Responsibilities include developing marketing plans, leading email initiatives, acting as the point of contact for local market partners in LATAM, executing campaigns, owning editorial content, and collaborating with the team and brand design. The role requires strong strategic, creative, and operational skills to thrive and deliver engaging marketing programs.
Must Have:
- 7+ years of experience in Email Marketing
- 3+ years leading teams
- Experience in crypto with a background in trading.
- Experience with exchanges
- Experience with creative storytelling
- Strong collaborator
- Proficiency in Spanish
Perks:
- Market competitive total compensation package
- Comprehensive insurance package
- 401K with company contribution
- Accrued PTO policy, company paid holidays
- Paid Parental Leave
- Employee Referral Bonus Program paid in BTC
- Company Donation Match
- More surprises when you join!
Who we are:
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you
What we’re looking for: We’re seeking a talented and passionate Sr Manager to join our Email Marketing Team. The Sr Manager will be the lead for email with Global Marketing for LATAM overseeing strategy, development, and execution of marketing campaigns within the region. This individual will play a key role in integrated marketing planning, editorial & creative development, and high quality execution.
This role will report to our Email Marketing Director for NA, LATAM, & EEA and work closely with the Local Market Partners and other cross-functional teams. To thrive in this role, you possess excellent strategic, creative, and operational skills.
Top responsibilities:
- Develop integrated marketing plans for key initiatives, programs, and campaigns - bringing those efforts to life in our channels
- Lead email within Global Marketing for LATAM from strategy down through execution
- Be the global point of contact for local market partners in the LATAM region, supporting their initiatives, campaigns, and programs with integrated marketing efforts
- Execute campaigns with pace and quality. Be willing and able to be directly in the CRM tools at point of execution to ship the work.
- Own editorial and story telling for your campaigns, ensuring our in-market efforts are clear and compelling
- Work closely with the team & brand design to continue to elevate the quality of creative
- Be a culture carrier for the team. Bringing a positive attitude with a collaborative spirit
You’d be a great fit if you have the following skills:
- Minimum of 7 years experience in Email Marketing, CRM, Engagement Marketing or other related roles
- Strong leadership skills with a minimum of 3 years leading teams & developing talent
- Experience in crypto, with a background in trading.
- Experience with exchanges. Strong knowledge of CEFI & DeFi
- Experience with creative storytelling with the ability to develop compelling email
- A strong collaborator. Can work closely with teams across the organization
- Proficiency in Spanish is required for this position
Highlights of Perks and Benefits:
- Market competitive total compensation package
- Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
- 401K with company contribution
- Accrued PTO policy, company paid holidays
- Paid Parental Leave
- Employee Referral Bonus Program paid in BTC
- Company Donation Match
- More surprises when you join!
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