Senior Executive - Retention & Loyalty
Job Summary
Job Description
We are seeking a detail-oriented Marketing Operations Specialist to support CRM campaign execution and manage vendor relationships. This role will oversee campaign budgeting, contribute to martech platform requirements, and assist in exploring and implementing new marketing channels. The ideal candidate will have strong experience in campaign operations, marketing technology platforms, and cross-functional collaboration. Responsibilities include building and managing relationships with marketing vendors and partners, tracking and managing campaign budgets, collaborating on marketing technology platform enhancements, assisting in testing new marketing channels, executing and optimizing CRM marketing campaigns across multiple channels (SMS, WhatsApp, Push, Email), analyzing campaign performance, and working closely with marketing, analytics, and technology teams.
Must have:
- Experience with CRM platforms
- Execute campaigns via SMS, WhatsApp, Push, Email
- Campaign analysis and reporting proficiency
- Advanced Excel skills for data analysis
- Knowledge of martech integrations
- Strong business analysis skills
- Demonstrated vendor management experience
- Excellent organizational and communication skills
Good to have:
- Proactive team player
- Manage multiple projects
- Adapt to shifting priorities
- Analytical mindset and problem-solving skills
Perks:
- Competitive salary
- Mediclaim Policy
- Flexible working hours
- Career Development Program
- Reward and Recognition program
- Inclusive and Collaborative Work culture
- Lunch is served everyday
8 skills required
Job Details
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
Position Summary
- We are seeking a detail-oriented Marketing Operations Specialist to support CRM campaign execution and manage vendor relationships. This role will oversee campaign budgeting, contribute to martech platform requirements, and assist in exploring and implementing new marketing channels. The ideal candidate will have strong experience in campaign operations, marketing technology platforms, and cross-functional collaboration.
Vendor & Partner Management
- Build and manage effective relationships with marketing vendors and partners, ensuring high-quality deliverables and service.
Campaign Budgeting
- Track and manage campaign budgets and spend to maximize return on investment and maintain budget discipline.
Martech Platform Support
- Collaborate with internal teams on enhancements and integrations for marketing technology platforms.
New Marketing Channel Exploration
- Assist in testing and onboarding new marketing channels to diversify customer engagement strategies.
CRM Campaign Execution & Optimization
- Execute and optimize CRM marketing campaigns across multiple channels (SMS, WhatsApp, Push, Email).
- Analyze campaign performance and recommend actionable improvements.
Cross-Functional Collaboration
- Work closely with marketing, analytics, and technology teams to streamline campaign operations and martech improvements.
Experience & Skills
- Experience with CRM platforms (e.g., Clevertap, Webengage, HubSpot).
- Proven ability to execute campaigns via SMS, WhatsApp, Push notifications, and Email.
- Proficiency in campaign analysis and reporting.
- Advanced skills in Excel for data tracking and analysis.
- Knowledge of martech integrations and platform enhancements.
- Strong business analysis skills with an ability to translate requirements into marketing action.
- Demonstrated vendor management experience.
- Excellent organizational, communication, and multitasking abilities.
Desired Attributes
- Proactive team player comfortable working in cross-functional settings.
- Ability to manage multiple projects simultaneously and adapt to shifting priorities.
- Strong analytical mindset and problem-solving skills.
What we offer -
1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
6. Inclusive and Collaborative Work culture
7. Lunch is served everyday
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About The Company
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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