Senior Global Marketing & Campaign Manager, PC Console Games

2 Months ago • 10 Years + • Marketing

Job Summary

Job Description

The Senior Global Marketing & Campaign Manager will be responsible for global paid media advertising for PC and console game titles. This role oversees planning, creative design, and production of user acquisition (UA) materials for global distribution. Key responsibilities include advertising efficiency optimization, generating advertising concepts, executing creative solutions for various regions and stages based on market plans, collaborating with overseas advertising channels for intelligent deployment and user growth, leveraging data-driven approaches, and quantifying results. The ideal candidate has over 10 years of UA experience for console or PC games, global game channel deployment expertise, data analysis skills, and creative content abilities.
Must have:
  • 10+ years UA experience (console/PC games)
  • Global game channel deployment expertise
  • Data analysis & driven approach
  • Creative content & execution experience
  • Fluent English

Job Details

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

  • Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, accountable for advertising efficiency metrics.
  • Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
  • Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
  • Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.

Who We Look For

  • Over 10 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
  • Experience in global game channel deployment and user growth, or experience related to overseas application growth.
  • Data-driven mindset, with experience and ability in data analysis.
  • Creative content ability, with experience in game creativity and execution.
  • Fluent in English to work.

 #LI-AW1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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