Senior Global Marketing Researcher

4 Months ago • 5-9 Years • Research Development • $87,483 PA - $162,468 PA

Job Summary

Job Description

The Senior Global Marketing Researcher conducts global market research, performs in-depth analysis, and provides data-driven recommendations for business decisions. This role shapes Aristocrat's marketing and business strategy, collaborating with global teams. Responsibilities include designing and executing research studies, analyzing marketing performance, presenting findings to stakeholders, leading global NPS projects, conducting international market research, working with cross-functional teams, managing third-party agencies, and monitoring market trends. A strong understanding of customer surveys, segmentation, data analytics, and marketing technology is essential.
Must have:
  • Global market research expertise
  • Data analysis & interpretation
  • Survey design & execution
  • Stakeholder communication
  • Experience with Qualtrics or similar
  • Data visualization tools (Tableau/Power BI)
Good to have:
  • SQL, Python, or R
  • Experience with database tools
Perks:
  • Robust benefits package
  • Global career opportunities
  • 401k plan with employer matching
  • Health, dental, and vision insurance

Job Details

The Senior Global Marketing Research Analyst will be responsible for conducting global market research, performing in-depth analysis, and providing data-driven recommendations to support smarter and more informed business decisions. This role will play a critical part in shaping Aristocrat’s marketing and business strategy, collaborating closely with global teams across Marketing, Commercial Strategy, Studio, and Legal Teams. A strong understanding of customer surveys, segmentation, data analytics and marketing technology is required to succeed in this role.

  • Design and execute research studies to assess consumer preferences, market trends, and analyze results

  • Identify key trends and insights that inform product development, marketing strategies, and consumer engagement

  • Analyze marketing promotions performance and measure campaign ROI

  • Present research findings to key stakeholders and provide data-driven recommendations for strategic decision making

  • Lead the development of the global NPS projects, annual brand awareness studies, and consumer experience surveys

  • Conduct qualitative and quantitative research on international markets to assess market opportunities and build consumer personas

  • Work closely with Marketing, Analytics, Product, and Sales team to ensure research insights align with business objectives

  • Manage relationships with third party research agencies, ensuring they meet timelines, budgets, and quality standards

  • Monitor macroeconomic trends, emerging technologies, industry regulations that could impact business strategy

What We're Looking For

  • BA / BS in Marketing, Business, Economics, Statistics or Social Sciences

  • 5+ years of experience in market research, consumer insights, customer experience, or a related role

  • 4+ years of experience with analytic techniques and statistical modeling

  • Expertise in using Qualtrics or other comparable survey research tools

  • Proven experience in designing and executing custom quantitative and qualitative research and interpreting results

  • Expertise with Tableau, Power BI or other similar data visualization tools

  • Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus

  • Strong communication skills, with the ability to present complex data to both technical and non-technical audiences

  • Strong project and vendor management skills

  • Demonstrate energy, drive, and resilience when faced with challenges

  • Possesses high integrity and exceptional work ethic

  • Able to work effectively in a highly complex matrix environment, and is an excellent team player

  • Strong interpersonal and relationship-building skills

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

  • World Leader in Gaming Entertainment

  • Robust benefits package

  • Global career opportunities

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

Pay Range

$87,483 - $162,468 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information:

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

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About The Company

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming),social casino (Product Madness)and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission tobring joy to life through the power of play.For further information visit the Group's website at

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