Senior Growth Data Analyst

1 Month ago • 3-5 Years • Monetization

Job Summary

Job Description

Crazy Labs seeks a Senior Growth Data Analyst to leverage data-driven insights for optimizing business performance. This role involves analyzing user acquisition, ad revenue, and player engagement to drive growth and enhance monetization. Key responsibilities include data analysis and insight generation, performance tracking via dashboards and reports, A/B testing and campaign optimization, creative and UA analysis, collaboration with the Ad Monetization team, cross-functional teamwork, and statistical modeling and forecasting using SQL, Python, or R. The ideal candidate will possess 3-5 years of marketing analytics experience within mobile gaming, strong SQL and Python skills, and expertise in UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
Must have:
  • 3-5 years in mobile gaming marketing analytics
  • Proficiency in SQL & Python
  • Understanding of UA, ad mediation, LTV, ARPU, eCPM
  • Data analysis & insights generation
  • Campaign optimization & A/B testing
Good to have:
  • Experience with Tableau

Job Details

Description

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 7 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.

We are looking for a Growth Analyst specializing in marketing and ad monetization to optimize business performance through data-driven insights. This role focuses on analyzing user acquisition, ad revenue, and player engagement to drive growth and enhance monetization strategies.


Key Responsibilities:

  • Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
  • Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
  • Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
  • Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
  • Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
  • Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
  • Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Requirements

  • Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming.
  • Technical Skills: Strong proficiency in SQL & Python; experience with Tableau is a plus
  • Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
  • Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.
  • Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies.

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About The Company

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.

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