Senior Manager, Account Development (Activate)

In this role, you will be responsible for the operations side of your portfolio of customers after the initial sale. You’ll work with other team members to drive the deployment and integration of NIQ Activate’ deployment. You’ll educate established customers about new functionalities, best practices, industry developments and otherwise increase the value Activate delivers to their organization. You will develop a deep understanding of customer engagement and the Activate platform so as to create and evolve best practices around the technology. You will be generating insights analysis for monthly business review to Client’s top management.  

Client Servicing

• Passionate about delivering great work
• Strong knowledge of the market and competitor landscape for CRM and Customer Experience strategy and delivery
• Good working knowledge of the application of enabling technologies for customer experience and CRM
• Experience of working directly with grocery retail clients on Customer experience project
• Manage relationships with client’s relevant contacts across key business units (Retailer teams, Brand, Digital, Shopper Marketing).
• Coach and train new clients on the Loyalty tools and services
• Lead all commercial aspects with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement
• Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product/solution sales
• Ensure adherence to the company policies on business conduct/ethics when servicing clients are being observed by the entire division

Business Development

• Achieve revenue, profitability, quality, speed of delivery, productivity and client satisfaction targets as well as other related business development objectives as assigned
• Maintain and further foster relationships with current clients
• Conduct thorough business development processes to identify incremental revenue opportunities from new clients, beyond the base
• Provide continuous feedback on competitive activities within assigned clients
• Consultative approach to selling, identifying needs and selling appropriate solutions.
• Presentation skills; the ability to identify, structure and present compelling ideas and opportunities
• Great collaboration with colleagues
• Local market knowledge in the Retail or FMCG/CPG space is a must
• Drive execution of strategic sales initiatives within the department and across the company and leverage best-in-class sales strategy & planning techniques to support leadership in maximizing sales coverage, effectiveness, and efficiency of our sales model. 

Financial Management

• Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned
• Owns the business plan: financial target/proposal submission/revenue on hand/pipeline for its group of clients/solutions.
• Takes overall accountability for business planning and implementation. Tracks the financial performance of clients.

• Minimum Bachelor’s Degree is required, Master’s Degree is preferred
• Minimum 5 years of working experience in FMCG (retailer/marketing/sales) or research-related industry experience (insights/category/shopper/agency)
• Proven expert knowledge of the loyalty industry
• Strong commercial acumen with significant B2B sales experience
• Proficiency in using Microsoft Office and good analytical skills
• Exceptional client management and negotiation skills
• Fluent in English and Thai, both written and verbal communication skills

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion