Senior Manager, Programmatic

1 Month ago • 5 Years + • Monetization • $110,000 PA - $130,000 PA

Job Summary

Job Description

This Senior Manager, Programmatic role at IGN Entertainment focuses on boosting programmatic revenue and improving operations across its global gaming portfolio. Key responsibilities include driving revenue growth by optimizing ad integrations and identifying new opportunities; collaborating with teams worldwide on projects; overseeing a campaign team focused on programmatic deals; coordinating with Engineering, Product, and Revenue Operations; providing detailed revenue analysis and reporting; developing and maintaining programmatic dashboards; and collaborating with Sales to educate and refine the programmatic deal process. The ideal candidate will possess extensive experience in programmatic technology, data analysis, and project management within the digital advertising space.
Must have:
  • Drive programmatic revenue growth
  • Optimize ad integrations
  • Collaborate with cross-functional teams
  • Oversee campaign team
  • Analyze revenue trends and yield
  • Develop programmatic dashboards
  • 5+ years of relevant experience
  • Proficiency in Prebid, TAM, Open Bidding
Good to have:
  • Experience with STAQ, BURT, DOMO
  • Familiarity with mobile/video/audio ad serving
Perks:
  • Competitive salary
  • Robust health and wellness benefits
  • 401k with company match
  • Flexible Time Off
  • Employee Stock Purchase Plan

Job Details

Description

About Us:
IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 85 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com.

Job Summary:

We are looking for a highly motivated individual to join our team, dedicated to boosting programmatic revenue and improving operations across our global gaming portfolio. This role will involve close collaboration with teams worldwide to support open exchange, programmatic deal monetization, and ensure seamless operations.
The ideal candidate will be responsible for growing programmatic revenue through various initiatives, including optimizing current integrations, identifying new revenue opportunities, and contributing to strategic programmatic projects. This role also involves managing a campaign team dedicated to growing and supporting programmatic deals.

Key Responsibilities:

  • Revenue Growth: Drive programmatic revenue growth by optimizing current ad integrations, refining the ad framework, and identifying new opportunities for revenue generation across our gaming portfolio.
  • Collaboration: Work closely with the Sr. Director, Programmatic Strategy to complete revenue-generating projects, develop new ad products, analyze revenue trends, and build weekly pacing reports.
  • Campaign Management: Oversee a campaign team focused on partnering with sales, advertisers, and revenue operations to increase programmatic deal revenue.
  • Cross-Department Coordination: Partner with Engineering, Product, and Revenue Operations teams to maintain accurate timelines, documentation, and updates related to product rollouts and capacity impacts, ensuring alignment across teams.
  • Analysis and Reporting: Provide detailed insights into revenue trends, yield analysis, capacity and SEO impacts, contextual signal strength, and regulatory updates around privacy.
  • Programmatic Dashboards: Develop and maintain comprehensive programmatic dashboards and alerts using our Business Intelligence (BI) tools to track key performance metrics.
  • Sales and Education: Collaborate with Sales leadership, Product, and Revenue Operations teams to educate sellers, refine the programmatic deal process, and grow programmatic deal revenue across the organization.
  • Industry Expertise: Possess a deep understanding of the digital advertising space, with a specific focus on programmatic technology, and stay updated on emerging trends and best practices in the industry.

Qualifications:

  • 5+ years of relevant work experience within a publisher, advertising agency, or ad tech company.
  • Previous experience working with Prebid, TAM, Open Bidding, and other programmatic technology providers.
  • Proficiency in SSPs (e.g., Google Ad Exchange, Magnite, OpenX) and DSPs or equivalent experience.
  • Strong attention to detail and a data-driven approach to problem-solving. Demonstrated ability to conduct high-level revenue analysis and yield optimization.
  • Experience with analytics setup and reporting tools such as STAQ, BURT, DOMO, or similar tools is a plus.
  • Excellent written and verbal communication skills with the ability to translate sophisticated data into actionable insights.
  • Outstanding project management, collaboration, and interpersonal skills to work effectively across diverse teams.
  • Ability to adapt to changing environments and deliver solutions in complex and fast-paced situations.
  • Proficiency in interpreting campaign performance data related to programmatic variables and implementing optimizations to achieve campaign goals.
  • Familiarity with mobile/video/audio ad serving, programmatic demand sources, and the broader digital advertising landscape.

Work Environment:

  • Work Schedule: 40 hours per week, M-F. Due to the nature of this role, there may be an expectation to work late evenings and early mornings to meet client deliverables and requests.
  • Travel Requirements: No travel is required for this role.
  • Physical Requirements: This role involves standard office-based activities, including extended periods of sitting, standing, and working at a computer.
  • Work Model: For applicants who reside in or around New York, there may be a requirement to go into our offices 2-3 days per week. For others located in different areas around the US, this position will be remote.

Our Culture and Values

At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive.

Here’s the good stuff about us…

  • You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
  • We’ve got a big presence, but a small team.
  • We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
  • We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.

Why Join Us:

  • Join a forward-thinking, distributed team in one of the most exciting sectors—gaming and entertainment.
  • Work with innovative programmatic technologies and tools.
  • Enjoy a collaborative and dynamic environment.
If you are passionate about programmatic advertising, gaming, and digital monetization, we encourage you to apply and join the IGN Entertainment team!
IGN Entertainment offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.
Ziff Davis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary Disclosure: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $110k-130k, plus incentive compensation (for eligible roles only), 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.

 

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