Senior Manager, VIP Acquisition

3 Months ago • 6 Years + • Account Management • $136,000 PA - $170,000 PA

Job Summary

Job Description

The Senior Manager of VIP Acquisition at DraftKings plays a pivotal role in advancing the high-value player acquisition and engagement strategy. Responsibilities include identifying, securing, and retaining valuable players; overseeing the creation and execution of VIP events; developing localized go-to-market strategies; establishing and monitoring business plans; ensuring responsible gaming compliance; and providing leadership to junior team members. The role requires strategic oversight and hands-on execution, driving a data-driven approach to VIP growth and enhancing the overall VIP experience.
Must have:
  • 6+ years senior-level VIP Sales/Business Development/CRM experience
  • Strong analytical skills and data-driven approach
  • Effective in fast-paced, cross-functional environments
  • Ability to build and maintain high-value client relationships
  • Experience in gaming or casino industry a plus
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As the Senior Manager of VIP Acquisition, you’ll play a pivotal role in advancing our high-value player acquisition and engagement strategy. With a focus on optimizing onboarding, developing long-term loyalty, and enhancing our VIP experience, you’ll lead efforts to identify, secure, and retain our most valuable players. This role combines strategic oversight and hands-on execution, allowing you to drive a high-impact, data-driven approach to VIP growth, mentor junior team members, and elevate operational standards across the team.

What you’ll do as a Senior Manager, VIP Acquisition

  • Strategically identify, attract, and cultivate relationships with top-tier VIP prospects within your region, ensuring sustainable growth and long-term engagement.

  • Oversee the ideation, creation, and execution of regional VIP Player Acquisition events, crafting targeted, impactful experiences that resonate with high-value players.

  • Develop and implement localized go-to-market strategies that align with organizational objectives, promoting regional growth, retention, and enhanced player satisfaction.

  • Establish and monitor business plans to ensure alignment with revenue goals, profitability, and growth metrics, continuously refining initiatives to optimize performance.

  • Ensure adherence to all responsible gaming policies and regulatory requirements while championing process improvements across VIP engagement operations.

  • Provide leadership and guidance to junior team members, fostering a high performing, engaged team that drives VIP loyalty, revenue, and brand advocacy.

What you’ll bring   

  • Bachelor’s degree in a relevant field as well as relevant gaming or casino industry a plus. 

  • 6+ years of experience in senior-level VIP Sales, Business Development, or Customer Relationship Management, including a demonstrated ability to build, maintain, and expand high-value client relationships.

  • Strong analytical skills with a record of using insights to drive engagement strategy and elevate the VIP player experience.

  • Effective in fast-paced, cross-functional environments with the ability to influence stakeholders and drive decision-making.

  • Must be able to obtain and maintain required State Gaming Licenses.

#LI-TA1 

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 136,000.00 USD - 170,000.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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