Outscal Logooutscal logo

Senior Market Research Analyst Consumer Products EMEA (Temporary)

3 Months ago • 4 Years + • Data Analyst

Job Summary

Job Description

Mattel seeks a Senior Market Research Analyst (temporary, 2-year project) in Milan to drive consumer-based decision-making for its Consumer Products business in EMEA. Responsibilities include analyzing large datasets to stimulate sales growth, contextualizing Mattel's performance for stakeholders, leading insights projects using various data sources, and presenting findings to internal and external audiences. The role requires strong analytical and problem-solving skills, experience with data analysis tools (Excel, Tableau, GBQ), and excellent communication skills. The analyst will collaborate with the CP business and broader EMEA Insights team to achieve division goals, focusing on category opportunities, pricing, promotions, and competitive analysis.
Must have:
  • 4+ years market data analysis experience
  • Proficiency in Microsoft Suite, strong Excel skills
  • Tableau experience (dashboard design)
  • GBQ and cloud data source understanding
  • Excellent written & spoken English
  • Strong analytical & problem-solving skills
Good to have:
  • Experience in manufacturing/distribution or retail
  • Thought leadership
  • Strong organizational & communication skills

Job Details

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Do you love telling stories from data? Spotting trends others cannot see in the numbers? Connecting Consumer insights to data insights to unlock growth opportunities?

Insights and Analytics is central to the growth of any business today and a high priority area for us at Mattel in EMEA. We are in growth mode. To support this growth we are seeking a Sr. Market Research Analyst on a temporary basis for a 2 years project based in Milano, who will be an outstanding addition to our knowledge hub. Someone that can deliver accurate, insightful analysis to drive consumer-based decision making for our Consumer Products business. This is a role that delves into the numbers, but also needs to understand the consumer context and trends with the primary goal of surfacing opportunities and monitoring current performance. Consumer Products organization are responsible for providing direction for the development and implementation of the licensing strategy for the Mattel brands, finding opportunities to grow our brands beyond the core toy spaces they are rooted in.

What Your Impact Will Be: 

  • Own, mine and analyse large datasets that drive actionable insight into the EMEA Consumer product business, to stimulate sales growth.
  • Contextualise Mattel performance to inform and challenge key stakeholders. This will require regular reporting, through automated tools, but you will need to surface movements with recommendations on actions. This could involve insight related to category opportunities, pricing, ranging, promotional mechanics, media performance and awareness of the competitive environment.
  • Lead category and licensors specific insights projects leveraging internal, external, agency and project sourced data sources to build out compelling and engaging business presentations.
  • You will need to be confident in presenting your insights and views to wide groups of stakeholders both internal, and external at all levels of seniority.
  • This role connects with both the CP business and broader EMEA Insights team, so it will be crucial to develop your internal network and leverage others in the team to reach CP division goals.

Qualifications

What We’re Looking For: 

  • At least 4 years of experience in the market data analysis function, with a minimum of a bachelors degree.
  • Strong proficiency in full Microsoft suite of products. Strong Excel skills essential.
  • Good experience in use of Tableau – preferably in Dashboard design.
  • Understanding of GBQ and use of clouded data sources.
  • Strong written & spoken English essential.
  • Experience in a similar, seasonal, fast paced manufacturing / distribution organization. Alternatively retailing.
  • Committed & driven to high levels of performance.
  • Be able to demonstrate thought leadership from past roles.
  • Strong analytical and problem solving skills and confident to recommend innovative solutions and actions.
  • Strong organizational skills / ability to prioritize.
  • Strong communication skills and ability to know when to say no.
  • Ability to work in a matrix organization.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights

Similar Jobs

PwC - Consultant Senior Réglementation Prudentielle | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
5 Months ago
Epic Games - Data Analyst - Product Analytics

Epic Games

(On-Site)
2 Months ago
SciPlay - Senior User Acquisition Manager

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago
Playtika - Youda - Data Analyst

Playtika

Netherlands (Hybrid)
4 Months ago
Riot Games - Insights Analyst III

Riot Games

Singapore (On-Site)
6 Months ago
PwC - Associate

PwC

Pune, Maharashtra, India (On-Site)
5 Months ago
Wildlife Studios - IT Cloud Planning Analyst

Wildlife Studios

São Paulo, State Of São Paulo, Brazil (On-Site)
3 Months ago
Playrix - Data QA Engineer

Playrix

Ireland (Remote)
5 Months ago
SuperPlay - BI Developer / Data Developer

SuperPlay

Tel Aviv District, Israel (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Playrix - Lead User Acquisition Manager

Playrix

Serbia (Remote)
5 Months ago
Enphase Energy - Assistant Manager, Business Analytics

Enphase Energy

Bengaluru, Karnataka, India (On-Site)
3 Months ago
ByteDance - Senior Data Scientist

ByteDance

Seattle, Washington, United States (On-Site)
6 Hours ago
Mattel  Inc  - Marketing Data Coordinator

Mattel Inc

Mississauga, Ontario, Canada (On-Site)
3 Months ago
Playrix - Lead User Acquisition Manager

Playrix

Almaty, Almaty Region, Kazakhstan (Remote)
5 Months ago
Playrix - Lead User Acquisition Manager

Playrix

Armenia (Remote)
5 Months ago
Riot Games - Staff Anti-Cheat Analyst

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago
CloudHire - Data Analyst

CloudHire

Karnataka, India (Remote)
6 Days ago
Overwolf - Data Analyst

Overwolf

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago
Rackspace Technology - Marketing Operations Analyst II

Rackspace Technology

Gurugram, Haryana, India (Remote)
5 Days ago

Get notifed when new similar jobs are uploaded

Jobs in Milan, Lombardy, Italy

Zuru - Unreal Engine C++ Software Engineer

Zuru

Modena, Emilia-Romagna, Italy (Hybrid)
5 Months ago
PwC - Esperto AML  - Governance, Processes & Controls - Milano

PwC

Milan, Lombardy, Italy (On-Site)
5 Months ago
On Location - Planning & Coordination Manager, Delivery MICO2026 - Olympic & Paralympic Games

On Location

Milan, Lombardy, Italy (On-Site)
2 Months ago
ION - Senior Security Architect

ION

Milan, Lombardy, Italy (On-Site)
5 Months ago
ION - Software/Artificial Intelligence Engineer - Graduate Development Program

ION

Pisa, Tuscany, Italy (Hybrid)
2 Months ago
ION - Cloud Network Engineer

ION

Italy (Hybrid)
5 Months ago
Tesla - Senior Account Manager, Powerwall Italy

Tesla

Milan, Lombardy, Italy (On-Site)
1 Month ago
PwC - Senior Associate Project Risk Management - Milano

PwC

Milan, Lombardy, Italy (On-Site)
5 Months ago
PwC - Associate Enterprise Risk Management - Roma (OTS)

PwC

Rome, Lazio, Italy (On-Site)
5 Months ago
Tesla - Sales Advisor

Tesla

Bolzano, Trentino-South Tyrol, Italy (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

WebFX - Digital Marketing Data Analyst/Strategist

WebFX

Philippines (Remote)
3 Months ago
prizepicks - Staff Data Scientist, Marketing Analytics

prizepicks

Atlanta, Georgia, United States (Remote)
5 Days ago
Maersk Careers - Vendor Master Data Lead

Maersk Careers

Bengaluru, Karnataka, India (On-Site)
340 Years ago
SuperPlay - Game Economist Specialist - Disney

SuperPlay

Tel Aviv District, Israel (On-Site)
2 Months ago
Canva - Senior Accessibility Compliance Analyst

Canva

Brisbane, Queensland, Australia (Remote)
2 Weeks ago
The Walt Disney Company - Senior Product Manager II, Commerce Performance & Insights

The Walt Disney Company

San Francisco, California, United States (On-Site)
2 Months ago
Fortis Games - Head of Analytics

Fortis Games

Canada (On-Site)
2 Months ago
Miniclip - Analytics Engineer

Miniclip

Lisbon, Lisbon, Portugal (On-Site)
1 Day ago
The Walt Disney Company - Data Scientist

The Walt Disney Company

Burbank, California, United States (On-Site)
1 Month ago
Rackspace Technology - Trainee Data Scientist

Rackspace Technology

Dubai, Dubai, United Arab Emirates (Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

We empower generations to explore the wonder of childhood and reach their full potential.


We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.


Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.


Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

California, United States (On-Site)

California, United States (On-Site)

Illinois, United States (On-Site)

New York, New York, United States (On-Site)

Los Angeles, California, United States (On-Site)

New York, New York, United States (On-Site)

California, United States (On-Site)

El Segundo, California, United States (On-Site)

California, United States (On-Site)

Montreal, Quebec, Canada (On-Site)

View All Jobs

Get notified when new jobs are added by Mattel Inc

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug