Senior Marketing Manager
Job Summary
Job Description
As a Senior Marketing Manager at DAZN, you will be responsible for developing and delivering integrated marketing campaigns for a new top 4 American rightsholder. You will work with cross-functional teams to execute campaigns, build relationships with external channel partners, manage budgets, and report on campaign performance. You will also be responsible for earned media programs, including PR and influencer marketing. This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required.
Must have:
- Minimum of 5 years’ experience in a marketing role
- Demonstrated hands-on experience running both on and offline marketing campaigns at scale
- Strong understanding and experience in planning activity across owned, earned and paid channels
- Understanding of the importance of a full funnel measurement framework
- Experience in a rigorous, data-led environment with proven ability to drive results
- Excellent attention to detail
- Strong written and oral communication skills
- Interest in sports and/or the media & OTT landscape
- Bachelor degree (or equivalent) education in related subject
Good to have:
- Ability to adapt to a changing business needs in a fast-paced entrepreneurial environment
4 skills required
Job Details
As part of the Growth Markets Marketing team, you will focus on developing and delivering integrated marketing campaigns for a new top 4 American rightsholder on DAZN. You will need to be fluent and engaged in all facets of integrated marketing, including optimising owned & earned marketing channels within DAZN and partner eco-systems, as well as more traditional paid media campaigns to drive growth throughout the season.
This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required. The salary range would be between $100,000-$150,000 depending on experience.
As our new Senior Marketing Manager, you’ll have the opportunity to:
- Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for this core rightsholder – primary focus markets includes North America, Central America, LATAM, and Asia.
- Building and managing relationships with external channel partners.
- Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial).
- Working with key internal stakeholders to build earned media programs including PR and influencer marketing
- Budget management, including liaison with finance on CPA/ROAS results & forecasting.
- Reporting on campaign performance in weekly trading meetings and post campaign analysis.
You'll have:
- Minimum of 5 years’ experience in a marketing role - either agency or client side.
- Demonstrated hands-on experience running both on and offline marketing campaigns at scale.
- Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing.
- Show understanding of the importance of a full funnel measurement framework.
- Experience in a rigorous, data-led environment with proven ability to drive results.
- Excellent attention to detail.
- Strong written and oral communication skills.
- Interest in sports and/or the media & OTT landscape.
- Bachelor degree (or equivalent) education in related subject
- The ability to adapt to a changing business needs in a fast-paced entrepreneurial environment
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
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