Senior Marketing Manager

1 Month ago • 8-12 Years

Job Summary

Job Description

This role involves developing and executing global campaign strategies for the Sony Music Middle East business. Responsibilities include architecting international frontline and catalog strategy, managing the exploitation of catalog and frontline across a diverse roster of artists. The role requires close collaboration with international markets, monitoring data, and providing regular updates to artist management. It requires a proactive approach to building global marketing campaigns, identifying strategic opportunities, collaborating across teams, and ensuring efficient campaign implementation. The candidate will also identify strategic opportunities for catalogue and frontline marketing activations in digital space – spanning content marketing, anniversary campaigns, re-heat campaigns and remixes

Must have:

8-12 years of marketing or digital marketing experience
Strong understanding of the international music landscape
Creative and proactive approach to marketing
Digitally fluent and data-driven
Skilled at managing multiple campaigns
Excellent communication and collaboration skills

Perks:

Opportunity to channel your passion every day
Modern office environment
Investment in professional growth
The space to accelerate progress and create
Platform to champion positive change
Annual leave, medical leave and medical insurance

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communication

Job Details

This exciting new role will develop and execute global campaign strategies for Sony Music Middle East business. This role has a huge focus on innovation – you’ll be responsible for architecting our international frontline and catalogue strategy, effectively and creatively managing how our catalogue and frontline is exploited across an eclectic roster of artists, from Calvin Harris to Bring Me The Horizon and Myles Smith to Little Mix. You’ll work closely with international markets on campaign development and execution, maximizing the opportunity for artists’ catalogue alongside new releases, chasing trends and identifying opportunities around key milestones.

What you'll do:

Bring a modern and proactive approach to building global marketing campaigns for our artists
Identify strategic opportunities for catalogue and frontline marketing activations in digital space – spanning content marketing, anniversary campaigns, re-heat campaigns and remixes
Collaborate cross company between Sony Global team our frontline labels and central teams to identify opportunities, develop and align strategies for maximum impact
Close collaboration with the international markets to implement campaign rollout, localizing activations as needed and ensuring good communication throughout regarding strategy, asset delivery etc
Monitor data/dashboards to inform plans and strategy
Regular, comprehensive updates for artist management as campaign progresses

Who you are:

8-12 years of proven experience in a Marketing or Digital Marketing role
Strong global perspective with in-depth understanding of the international music landscape
Creative, forward-thinking, and proactive, with a passion for identifying new opportunities and leading innovative projects
Digitally fluent with a solid grasp of social media platforms and the ability to leverage data to shape effective marketing strategies
Skilled at managing multiple campaigns across a diverse roster, maintaining efficiency and focus
Highly detail-oriented, with excellent communication skills and a collaborative spirit that thrives in team environments

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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