Senior Marketing Manager

4 Months ago • 10 Years + • Marketing

Job Summary

Job Description

As a Senior Marketing Manager at Level Infinite, you'll establish the brand management and go-to-market (GTM) campaign framework for their diverse game portfolio. Responsibilities include managing central marketing, communications, and agencies; setting SLAs and overseeing pipeline execution. You will work closely with the central team to define business rhythms and frameworks, maintain brand tracking tools and metrics, and provide feedback on game GTM strategies. You'll produce competitive analyses, market trend reports, and in-market performance data for top management. Collaboration with the data and analytics team to enhance capabilities for PC and console businesses is crucial. You'll also orchestrate marketing workstreams to support Level Infinite branding initiatives, partnering with publishing leads to develop marketing strategies and manage campaign execution.
Must have:
  • 10+ years Global Brand Marketing experience
  • Strong understanding of gaming industry marketing
  • Experience managing international channel strategies
  • Excellent communication and collaboration skills
  • Fluent in English, cultural awareness of Chinese and Western cultures
Good to have:
  • Experience with large-scale multinational projects

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

· Set Brand Management and GTM campaign framework across our portfolio

. Be accountable for our central marketing, coms and agencies management setting SLA’s and managing pipeline and execution.

. Work closely with our Central team to help establish the right rhythm for the business and the right frameworks.

· Set and maintain our brand tracking tools and metrics.

. As Center of excellence provide comprehensive feedback on our Games GTM strategies

· Produce Competition GTM analysis and market trends/In market performance to inform our top management

· Partner with our central data and analytics team to help them build breakthrough capabilities in service of our PC and Console business.

. Orchestrate marketing workstreams to support Level Infinite Branding initiatives in close partnership with Level Infinite Branding teams and other key stakeholders

. Work with Publishing leads to help build Marketing Strategies and orchestrate Campaign execution for given titles.

岗位要求

· 10+ years’ Global Brand Marketing, International Campaign management, Marketing Strategy or equivalent experience, supporting multiple titles across several platforms and business models.
· An excellent understanding of Gaming industry marketing strategies and dynamics especially in the European and American markets.
· Previous experience managing channel strategies in an international context
· A passion for games and a keen eye for market trends and data.
. Demonstrate strong ability to collaborate with people from different background and levels both internally and externally
· An open and flexible mindset, with strong collaboration and communication skills
· Excellent English language proficiency, both written and spoken, to serve as a working language.
· Possess cultural awareness for both Chinese and Western cultures.
· Exhibit a strong sense of responsibility, self-drive, and exceptional communication abilities. Be resilient to pressure and capable of managing work across different time zones. 
. Prior experience in large-scale multinational projects is preferred.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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