Senior Marketing Manager

Hello, Truecaller is calling you from Gurgaon, India! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter.

• Top 20 most downloaded apps globally, and world’s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month. 
• Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.
• A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions. 

We at Truecaller for Business focus on providing value to large enterprise businesses, by improving how they communicate with their customers. They leverage the power of the Truecaller platform to grow business for enterprise customers. This ranges from controlling their appearance on Truecaller as a verified business to increasing call efficiency and message response rates by enabling trusted and contextually relevant communication with their customers. 

This is an exciting role for anyone looking to build a world-class product marketing charter that will pave the way for our overall positioning, discovery,  authority, and, ultimately, demand. The role involves working with multiple stakeholders and teams internally/externally.

What you bring in:  

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 8+ years of experience in B2B marketing.
• Strong understanding of community management,  content marketing principles, and SEO.
• Excellent writing, editing, and communication skills.
• Proven track record of growing social media presence and engagement.
• Experience with managing events and community
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with strong problem-solving skills.

The impact you will create: 

• Develop and implement localized marketing strategies to enhance brand visibility and support sales goals.
• Plan and manage regional events, trade shows, and community outreach initiatives.
• Build and maintain relationships with local partners, vendors, and businesses.
• Community Marketing: Build and recruit community members and customer advocates and build a community property by the end of Year 1.
1. Develop and measure recruitment, membership, and engagement goals.
2. Experiment with engagement strategies, including events, workshops, and awards programs.
3. Create and manage a customer advocacy program.
• Maintain regular communication with sales teams, providing updates on new and planned global, regional, and local marketing activities.
• Strategize and oversee content creation across various digital channels.
• Manage and guide a team of content creators, writers, and designers.
• Ensure content aligns with brand voice, messaging, and business objectives.
• Analyze content performance metrics and adapt strategies for continuous improvement.
• Collaborate with cross-functional teams to integrate content marketing into broader marketing campaigns.

It would be great if you also have:

• Experience with CRM and Marketing Automation Tools
• Basic knowledge of design tools like Adobe Creative Suite (Photoshop, Illustrator) or Canva to create visually appealing content.
• Ability to analyze campaign data and community engagement metrics using tools like Google Analytics, Tableau, or Excel.
• Familiarity with platforms like Hootsuite, Buffer, or Sprout Social for managing and analyzing social media activities.
• Knowledge of project management tools like Asana, Trello, or Jira to plan and manage content and community initiatives efficiently.
• Previous experience in B2B environments, particularly in developing content and managing communities focused on business audiences.
• Familiarity with Podcast Production

Life at Truecaller - Behind the code:  https://www.instagram.com/lifeattruecaller/

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

 This position is based in Gurgaon, India. 

We only accept applications in English. 

What we offer: 

• A smart, talented and agile team: An international team where  ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment. 
• A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance.
• Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges. 
• Office life:  We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages. In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc. There something for everyone!

Come as you are:  Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that’s why we would love to meet you.