Senior Marketing Manager
Job Summary
Job Description
Medscape is seeking a Marketing Manager to join their Global Marketing Team. This role involves leading digital marketing initiatives and supporting European and LATAM markets. The Marketing Manager will develop high-impact marketing campaigns, collaborate with sales teams, manage online presence, track marketing performance, and contribute to marketing processes. The role involves driving revenue growth across multiple channels and requires a professional with a background in publishing, life sciences, or healthcare. They will work with cross-functional teams and also attend global sales meetings. The role requires developing annual marketing plans, creating sales enablement content, and managing brand positioning.
Must have:
- 3+ years of marketing experience
- Expertise in digital marketing, content creation, and B2B campaigns
- Ability to develop compelling sales narratives
- Experience with cross-functional teams
- Strong analytical mindset for campaign performance tracking
- Excellent communication and presentation skills
- Experience in managing budgets and optimizing marketing spend
4 skills required
Job Details
About the Role
Medscape, the go-to source for healthcare professionals seeking trusted medical and wellness information, is looking for a Marketing Manager to join our Global Marketing Team. In this role, you will lead digital marketing initiatives, support European and LATAM markets, and work cross-functionally to drive revenue growth across multiple channels.
This is a fantastic opportunity for a Marketing professional with a background in publishing, life sciences, or healthcare to take the next step in their career. You will play a key role in developing high-impact marketing campaigns that engage B2B clients within the HCP and pharmaceutical markets.
Key Responsibilities
- Contribute to the development of annual marketing plans and budgets for Medscape’s global markets.
- Lead and deliver on end-to-end digital marketing campaigns across content marketing, social media, SEO, paid media, and thought leadership initiatives.
- Collaborate with sales and internal teams to create compelling sales enablement content and promotional materials.
- Manage Medscape’s online presence and brand positioning in key industry events, medical congresses, and third-party thought leadership activities.
- Track and analyse marketing performance, providing insights and recommendations for future improvements.
- Support the development and implementation of efficient marketing processes to drive productivity.
- Attend global sales meetings to align marketing strategies with business goals.
What We’re Looking For
- 3+ years of marketing experience, preferably in healthcare education, life sciences, or medical publishing.
- Strong expertise in digital marketing, content creation, and B2B marketing campaigns.
- Proven ability to develop compelling sales narratives and promotional content.
- Experience working with cross-functional teams to execute high-impact marketing initiatives.
- Strong analytical mindset with experience tracking campaign performance and ROI.
- Confident presenter with excellent communication skills and experience engaging internal and external stakeholders.
- Experience managing budgets and optimizing marketing spend.
Why Join Us?
- Be part of a global leader in medical publishing and healthcare education.
- Work on innovative digital campaigns that make a real impact in the life sciences industry.
- Collaborate with a diverse, international team of professionals in a dynamic and fast-paced environment.
- Opportunity to drive strategic marketing initiatives and influence global B2B engagement.
Diversity & Inclusion
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, colour, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran status, or any other basis protected by law.
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine.
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