Senior Marketing Manager (Beauty)
Job Summary
Job Description
ZURU Edge seeks a Senior Marketing Manager to lead the launch of new beauty brands. Responsibilities include defining and implementing brand marketing plans, developing resourcing plans, gathering and analyzing market data, leading go-to-market activities, managing marketing budgets, building key account relationships, and acting as brand custodian. The ideal candidate possesses 5-8 years of brand marketing experience in the beauty or personal care industry, with a proven track record of launching products across multiple markets. Strong communication, organizational, and collaborative skills are essential. The role involves managing a team, working with agency partners, and contributing to new product development.
Must have:
- 5-8 years Brand Marketing experience in Beauty/Personal Care
- Product launch experience across multiple markets
- Strong communication & organizational skills
- Data analysis and market insights expertise
- Budget management and financial target achievement
Good to have:
- Experience in ANZ market
- Experience working with challenger brands
Perks:
- Culture for Growth
- Health & Well Being Benefits (including an onsite 24/7 gym)
- Global Opportunities
- Competitive Remuneration
- Lots of fresh fruit, coffee, pals fridge and more
5 skills required
Job Details
✨ The Beauty vertical of ZURU Edge is an exciting area for growth, and we're looking for our next Marketing Manager / Senior Marketing Manager to lead the launch some of our newest brands! ✨
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
ROLE PURPOSE:
This Marketing leader will champion an assortment of ZURU Edge beauty brands, managing best in class marketing strategy from ideation through to execution in order to drive business growth. As the brand custodian, you will bring together cross-functional teams to deliver and execute global plans across the brand, and build and maintain strong relationships with external key accounts, agency partners, and internal teams.
WHAT YOU'LL DO:
- Define and implement brand marketing plans that achieve business objectives
- Develop resourcing plans together with senior management, and support growing/nurturing the team
- Gather and analyse data and insights from external sources such as the market, customers, prospects, and industry analysts, as well as internal sources such as customer service and sales, to understand customers’ needs and desires and develop product roadmaps and positioning strategies
- Lead annual business planning with commercial and product teams across the business to create strategic growth plans for your brands
- You will lead go-to-market activities for new geography, retailer and NPD launches
- Lead the marketing measurement framework for the brand to identify strategies that are successful in driving growth.
- Manage and support the brand marketing team to deliver and execute plans across the brand.
- Manage campaigns from concept to completion, bringing them to life by building strong relationships with external agency partners, and internal teams.
- Manage brand marketing budgets from planning to execution, with a particular focus on ongoing optimisation of activity and spend. Responsible for ensuring profitable brand growth and deploying marketing resources in a way that achieves key financial targets.
- Build relationships with key accounts, to develop and deliver strong joint execution plans.
- Act as the brand custodian internally, providing a marketing lens to product and commercial decisions.
- Participate in new product and new brand development brainstorms for the Beauty Vertical
WHAT YOU'LL BRING
- Strong foundational skills in Marketing especially Brand Marketing
- You studied Bachelor's in Marketing, Business, or equivalent
- You have solid 5-8 years of experience in Brand Marketing, launching different products especially in the beauty or personal care space
- Huge plus if you've managed or worked on launches across other markets on top of ANZ
- You are proactive, driven, and enthusiastic about everything marketing related
- You are on top of trends and always thinks of outside of the box ideas
- This role is open to anyone wanting to bring their careers forward and stepping into either a Marketing Manager or Senior Marketing Manager role
- You are used to ambiguity, you are excited about being a challenger brand, and you have great energy!
- Excellent communication and organisational skills
- You are collaborative and would love to work in an office setting, as we have a beautiful office in Surry Hills, Sydney
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits (including an onsite 24/7 gym)
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🐶 Furry Office Friends
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined 🚀ZURU.com
#LI-JK1
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