Senior Marketing Manager, Games

3 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Level Infinite seeks a (Senior) Marketing Manager, Games to create engaging go-to-market plans for Western European games (paid media, creatives, live-ops, budget management). Responsibilities include managing brand activation projects, collaborating with internal stakeholders, project management (monitoring, timelines, post-mortem reports), managing consumer-facing content (localization, optimization), and serving as the German market consultant. The ideal candidate possesses 5+ years of brand marketing experience in gaming, expertise in integrated marketing campaigns, excellent communication skills, and a deep understanding of the gaming market.
Must have:
  • 5+ years brand marketing experience in gaming
  • Experience in integrated marketing campaigns
  • Excellent communication & presentation skills
  • Project management skills
  • Native German, fluent English
Good to have:
  • Mandarin
  • Experience in shooter, action, ARPG, GAAS games

Job Details

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.

2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)

3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.

4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends..)

5. In addition to your WEU responsibilities, you are the point of contact for consultancy for the German market and can represent the WEU team with key entities (first parties, gaming associations, German expert vendors).

Who We Look For

1. At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming

2. Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.

3. Excellent communication, presentation, organizational and writing skills and capacity to influence different stakeholders including management level in a multi cultural environment.

4. Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.

5. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels

6. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.

7. Project management skills and ability to manage the priorities of multiple stakeholders.

8. Avid gamer with extended experience in PC and console games, mobile games, esp. in the shooter category, action, ARPG, GAAS game experience a plus

9. Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background

10. Bilingual with fluency in English; native German required. Mandarin is a plus.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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