Senior Marketing Manager
8 Months ago • 6 Years + • $60,000 PA - $320,000 PA
Marketing
Job Description
Inkitt seeks a Senior Marketing Manager to drive growth and engagement within their reader and writer communities. Responsibilities include developing and executing marketing initiatives across social media, SEO, partnerships, and content marketing; designing reader and writer loyalty programs; creating compelling content for various platforms; building a strong community; analyzing data to optimize strategies; and collaborating with product and customer success teams. The ideal candidate possesses 6+ years of experience in community management or growth marketing within a digital environment, demonstrating versatility across multiple marketing areas, creativity, analytical skills, strong communication, and a community-first approach.
Must Have:
- 6+ years experience in growth marketing or community management
- Versatility across digital marketing, community engagement, content creation
- Data analysis and strategy optimization
- Strong communication and community building skills
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
- Drive Growth: Develop and execute initiatives to attract new readers and writers, leveraging a mix of growth strategies such as but not limited to social, SEO, partnerships, content marketing.
- Engage and Retain: Design programs that delight current readers and writers, boosting loyalty and keeping our community active and inspired.
- Content Marketing: Craft compelling, platform-specific content to fuel social media, email marketing, and other communication channels.
- Community Building: Cultivate a strong sense of belonging by championing our community-first mindset and creating initiatives that empower our users to connect with one another.
- Data-Driven Decisions: Analyze initiative performance and user data to identify trends and optimize strategies for maximum impact.
- Cross-Functional Collaboration: Partner with product and customer success teams to align on goals and deliver exceptional user experiences.
What You'll Bring:
- Proven Experience: 6+ years in community management, growth marketing, or a similar role, preferably in a digital, content, or social platform.
- Versatility: You’re a marketing generalist with experience across multiple areas, such as digital marketing, community engagement, content creation, and retention strategies.
- Creativity & Structure: You can think outside the box to create unique campaigns, while keeping your execution organized and methodical.
- Empathy: You understand the needs of both writers and readers, fostering deep connections with the community.
- Analytical Mindset: You’re comfortable digging into data, measuring success, and adapting strategies to achieve growth goals.
- Strong Communication: You can craft messaging that resonates with a diverse audience and inspires action.
- Community-First Approach: You believe in empowering users and creating authentic experiences that make them feel seen and valued.
The annual base salary range for this position is $60,000-$320,000 USD. Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
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