Senior Marketing Manager
Job Summary
Job Description
- 6+ years experience in relevant field
- Growth marketing expertise
- Community management skills
- Data analysis and decision-making
- Content creation and marketing
- Cross-functional collaboration
7 skills required
Job Details
What You’ll Do:
- Drive Growth: Develop and execute initiatives to attract new readers and writers, leveraging a mix of growth strategies such as but not limited to social, SEO, partnerships, content marketing.
- Engage and Retain: Design programs that delight current readers and writers, boosting loyalty and keeping our community active and inspired.
- Content Marketing: Craft compelling, platform-specific content to fuel social media, email marketing, and other communication channels.
- Community Building: Cultivate a strong sense of belonging by championing our community-first mindset and creating initiatives that empower our users to connect with one another.
- Data-Driven Decisions: Analyze initiative performance and user data to identify trends and optimize strategies for maximum impact.
- Cross-Functional Collaboration: Partner with product and customer success teams to align on goals and deliver exceptional user experiences.
What You'll Bring:
- Proven Experience: 6+ years in community management, growth marketing, or a similar role, preferably in a digital, content, or social platform.
- Versatility: You’re a marketing generalist with experience across multiple areas, such as digital marketing, community engagement, content creation, and retention strategies.
- Creativity & Structure: You can think outside the box to create unique campaigns, while keeping your execution organized and methodical.
- Empathy: You understand the needs of both writers and readers, fostering deep connections with the community.
- Analytical Mindset: You’re comfortable digging into data, measuring success, and adapting strategies to achieve growth goals.
- Strong Communication: You can craft messaging that resonates with a diverse audience and inspires action.
- Community-First Approach: You believe in empowering users and creating authentic experiences that make them feel seen and valued.
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About The Company
We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.
Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.
At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.
We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.
Join us to build the Disney of the 21st Century!
FT1000: #8 Fastest-Growing Company in Europe 2023
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