Senior Marketing Manager (Kid's Toy)

Overview

A dynamic startup company in the children's toy category seeks an experienced Senior Marketing Manager to lead marketing initiatives and drive business growth. This role combines strategic thinking with hands-on execution, requiring deep understanding of digital marketing, customer behavior, and data analytics.

• Develop comprehensive marketing strategies aligned with business objectives
• Create and manage annual marketing budgets
• Lead the development of marketing calendars and campaign timelines
• Oversee all digital marketing channels including social media, email, and content marketing
• Manage relationships with digital marketing agencies and vendors
• Map and optimize the customer journey across all touchpoints
• Develop personalized marketing campaigns for different customer segments
• Implement customer feedback loops to improve marketing effectiveness
• Create comprehensive marketing dashboards tracking KPIs
• Conduct regular performance reviews and optimize campaigns
• Present results to stakeholders and leadership team

• 10+ years of marketing experience in startup or high-growth environments, demonstrating adaptability and success in fast-paced, evolving business landscapes with proven ability to scale marketing operations
• Extensive track record in B2C marketing, particularly in entertainment or education sectors
• Superior English communication skills, both written and verbal
• Ability to work independently and lead teams effectively