Senior Marketing Manager (Kid's Toy)

1 Month ago • 10 Years +

Job Summary

Job Description

The Senior Marketing Manager will spearhead marketing initiatives and foster business expansion for a dynamic children's toy startup. This role requires a blend of strategic vision and practical implementation. Responsibilities include crafting and overseeing marketing strategies, budgets, and campaign timelines. The manager will lead digital marketing efforts across social media, email, and content platforms. They will manage agency partnerships, optimize customer journeys, create personalized campaigns, and implement feedback loops. The role also involves developing performance dashboards, conducting campaign reviews, and presenting results. The ideal candidate should be adept at working independently and leading teams effectively.

Must have:

10+ years of marketing experience in startup or high-growth environments.
Extensive track record in B2C marketing, especially in entertainment or education sectors.
Superior English communication skills, both written and verbal.
Ability to work independently and lead teams effectively.

3 skills required

3 skills required for this role

Add these skills to join the top 1% applicants for this job

data-analytics

communication

team-management

Job Details

Overview

A dynamic startup company in the children's toy category seeks an experienced Senior Marketing Manager to lead marketing initiatives and drive business growth. This role combines strategic thinking with hands-on execution, requiring deep understanding of digital marketing, customer behavior, and data analytics.

What You Will Do

Develop comprehensive marketing strategies aligned with business objectives
Create and manage annual marketing budgets
Lead the development of marketing calendars and campaign timelines
Oversee all digital marketing channels including social media, email, and content marketing
Manage relationships with digital marketing agencies and vendors
Map and optimize the customer journey across all touchpoints
Develop personalized marketing campaigns for different customer segments
Implement customer feedback loops to improve marketing effectiveness
Create comprehensive marketing dashboards tracking KPIs
Conduct regular performance reviews and optimize campaigns
Present results to stakeholders and leadership team

What You Will Need

10+ years of marketing experience in startup or high-growth environments, demonstrating adaptability and success in fast-paced, evolving business landscapes with proven ability to scale marketing operations
Extensive track record in B2C marketing, particularly in entertainment or education sectors
Superior English communication skills, both written and verbal
Ability to work independently and lead teams effectively