As a Senior Marketing Performance Manager at Epic Games, you'll leverage data to drive change in paid media campaigns. Responsibilities include extracting data from multiple sources, conducting hypothesis testing and complex experiments, applying statistical methods (linear and non-linear regression, multivariate analysis), building core reporting suites for campaign optimization, and writing efficient code for data pipelines.  You'll translate data into actionable insights for both technical and non-technical audiences, and define analytical tasks to answer business questions.  This role requires 5+ years of analytics experience, 3+ years with advanced SQL, and paid media analytics experience. Proficiency in Python, Scala, or R is a plus.

<p>Epic Games is a leading entertainment company and provider of 3D engine technology.</p>

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<span class="sc-jXbUNg btmRVe ue-rich-text  loc-en-US"><div class="content-intro"><h2>WHAT MAKES US EPIC?</h2>
<p>At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.</p>
<p>Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.</p></div><h2>MARKETING</h2>
<h3><strong>What We Do</strong></h3>
<p>We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.</p>
<h3><strong>What You'll Do</strong></h3>
<p>Do you love data and how data can inspire and drive change? Epic Games is looking for a Marketing Performance Manager. In this role, you will turn millions of rows of data into actionable insights, build scalable reporting, and help the Paid Media team activate and optimize their campaigns to engage users across our different products.</p>
<h3><strong>In this role, you will</strong></h3>
<ul>
<li>Extract data from multiple data sources and systems, combining them into cleaned datasets for analytics, modeling, and insight generation</li>
<li><span>Conduct hypothesis testing and design complex experiments to help the paid media team understand the value of their ad buys and how to improve performance</span></li>
<li><span>Apply statistical methods such as linear and non-linear regression multivariate analysis to interpret results</span></li>
<li><span>Help define and build easily digestible core reporting suites that are used to diagnose and optimize campaign performance across all paid media partners</span></li>
<li><span>Write code and logic in a way that enables efficient and accurate translation into a data pipeline and ETL processing</span></li>
<li><span>Intake business questions as an analytics problem and devise a concrete set of analytical tasks to answer those questions</span></li>
<li><span>Articulate decision-making rationale, solutions, methodologies, and frameworks to both technical and non-technical partners</span></li>
</ul>
<h3><strong>What we're looking for</strong></h3>
<ul>
<li><span>5+ years of analytics experience is required</span></li>
<li><span>3+ years using advanced SQL is required</span></li>
<li><span>Paid media analytics experience, including in-platform reporting, data aggregation, and cumulative ROI studies (Marketing analytics and marketing science strongly preferred)</span></li>
<li><span>Mathematics, Science, Statistics, or Technical degree preferred; otherwise, relevant experience is applicable</span></li>
<li><span>Python, Scala or, R, or any other primary ML language a plus</span></li>
<li><span>Flair for business acumen, problem-solving, and critical reasoning skills</span></li>
<li><span>First-hand experience with experimentation setup and measurement</span></li>
<li><span>Ability to translate data into easy-to-understand written and verbal communication</span></li>
<li><span>Team player who actively listens, collaborates, and can work with multiple verticles and competencies</span></li>
</ul>
<p><strong>This role is open to multiple locations across North America and Europe (including CA &amp; NYC). </strong></p>
<h2><span style="font-weight: 400;">Pay Transparency Information</span></h2>
<p><span style="font-weight: 400;">The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).</span></p><div class="content-pay-transparency"><div class="pay-input"><div class="title">New York City Base Pay Range</div><div class="pay-range"><span>$155,012</span><span class="divider">—</span><span>$227,350 USD</span></div></div><div class="pay-input"><div class="title">California Base Pay Range</div><div class="pay-range"><span>$136,410</span><span class="divider">—</span><span>$200,068 USD</span></div></div></div><div class="content-conclusion"><h2>ABOUT US</h2>
<p>Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.</p>
<h3><strong>Like what you hear? Come be a part of something Epic!</strong></h3>
<p>Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy .</p>
<p><strong>Note to Recruitment Agencies: </strong>Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found .</p></div></span>