Senior Marketing Specialist

16 Hours ago • 3 Years + • Marketing

Job Summary

Job Description

GoArt Worlds is a mobile-first metaverse game fusing AR exploration, seasonal airdrops, and tokenized progression. As the company prepares for its TGE, it seeks a Senior Marketing Specialist to translate live-ops data into engaging player communications and growth tactics. The role involves executing UA and launch comms, owning live-ops reporting, syncing with product teams, optimizing storefronts, and crafting clear player messaging for complex Web3 concepts.
Must have:
  • Execute UA & launch communications for campaigns.
  • Own live-ops reporting using GA4, AppsFlyer, Firebase.
  • Sync with product and design teams for go-to-market messaging.
  • Optimize storefronts via ASO and SEO.
  • Craft clear player messaging for Web3 concepts.
Good to have:
  • Turkish language skills

Job Details

About GoArt Worlds

GoArt Worlds is a mobile-first metaverse game that fuses AR exploration, seasonal airdrops, and tokenized progression. As we gear up for our upcoming TGE, we’re seeking a Senior Marketing Specialist who can translate live-ops data into clear, engaging player comms and growth tactics.

What You’ll Do

  • Execute UA & launch comms: Support user-acquisition and release campaigns for airdrops, NFT drops, and TGE milestones across paid and owned channels.
  • Own live-ops reporting: Use GA4, AppsFlyer, and Firebase to track funnels, flag drop-offs, and propose creative tweaks.
  • Sync with product: Work closely with product & design teams to align feature launches, reward mechanics, and economy updates with go-to-market messaging.
  • Optimize storefronts: Manage App Store Optimization (ASO) and contribute to SEO for web assets to boost organic growth.
  • Craft clear player messaging: Turn complex Web3 concepts—airdrop rules, GoGold economy, dynamic reward pools—into digestible, on-brand copy for in-game panels, patch notes, and socials.

You’ll Thrive Here If You Have

  • 3+ years in mobile gaming marketing comms or live-ops support.
  • Web3 fluency: You understand airdrops, NFTs, TGE/IDO flows, and token economies.
  • Tool mastery: Hands-on experience with Google Analytics 4, AppsFlyer, Firebase.
  • ASO + SEO know-how to refine store listings and landing pages.
  • Cross-team communication skills—you translate product jargon into player-friendly language.
  • Strong English (written & spoken); Turkish is a plus.

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