Senior Media Planner - Digital & Offline
Job Summary
Job Description
We are seeking a Senior Media Planner with expertise in both digital and offline channels to shape and execute integrated media strategies for A23 Rummy & A23 Poker / Adda52 Poker. This role involves cross-functional management, building relationships with stakeholders, and translating business goals into effective media plans. You will be responsible for media strategy development, campaign planning and implementation across various channels, and improving workflow and optimization processes. Additionally, you will analyze campaign effectiveness using data analytics tools, prepare reports, manage monthly spend trackers, and manage media budgets to maximize ROI. Staying informed on industry trends and applying that knowledge to enhance strategies is crucial. The ideal candidate will have a minimum of 5-6 years of experience in integrated media, strong communication skills, and the ability to manage multiple projects in a fast-paced environment.
Must have:
- Minimum 5-6 years of integrated media experience.
- Strong understanding of offline and online media planning and implementation.
- Excellent verbal, written, and presentation skills.
- Proactive self-starter with ability to handle multiple tasks.
- Strong organizational skills.
Good to have:
- Deep understanding of digital and offline media channels.
- Excellent leadership skills.
- Strategic thinking.
- Passion for staying ahead of industry trends.
Perks:
- Competitive salary
- Mediclaim Policy - Best in Industry
- Flexible working hours
- Career Development Program
- Best in Industry Reward and Recognition program
- Inclusive and Collaborative Work culture
- Lunch is served everyday
3 skills required
Job Details
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
Role Description
- As a senior media planner at HDW, you will play a pivotal role in shaping and
- executing integrated media strategies for A23Rummy & A23 Poker / Adda52
- Poker. This role requires a deep understanding of digital and offline media
- channels, excellent leadership skills, strategic thinking, and a passion for staying
- ahead of industry trends.
Cross functional Management
- Build and maintain strong relationships across internal stakeholders, acting as the main point of contact for the media team.
- Understand business goals and translate them into effective media strategies.
- Provide strategic recommendations and insights to optimize their media efforts.
Media Strategy Development and workflow
- Develop and execute comprehensive integrated media strategies that align with the company’s objectives.
- Drive the planning and implementation of media campaigns across various channels, including offline and online media.
- Improve the current workflow & optimization processes.
Data Analysis and Reporting
- Utilize data analytics tools to measure the effectiveness of digital campaigns and provide actionable insights for optimization.
- Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.
- Manage monthly spend trackers.
- Provide actionable insights and recommendations to improve digital marketing efforts.
Budget Management
- Manage media budgets effectively, ensuring efficient allocation of resources to
- maximize ROI.
- Monitor campaign spend and adjust strategies as needed to stay within budget
- constraints.
Stay Informed on Industry Trends
- Keep abreast of emerging trends, technologies, and best practices in media and the competitive landscape
- Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.
Experience required
- Minimum 5-6 years of work experience in a integrated media.
- Strong understanding of the roles of media (offline and online)Planningand implementation.
- Strong communicator -possesses excellent verbal, written and presentation skills.
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
- Have strong organizational skills being able to manage multiple projects at once.
What we offer -
1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
6. Inclusive and Collaborative Work culture
7. Lunch is served everyday
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About The Company
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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