Senior Online Marketing Manager

2 Hours ago • 5 Years + • $160,000 PA - $160,000 PA

Job Summary

Job Description

The Senior Online Marketing Manager will develop and implement a comprehensive online marketing strategy to support better patient outcomes and drive business objectives. They will execute CRM campaigns across multiple channels, optimize campaign performance through customer segmentation and targeting, and measure campaign metrics. The role involves owning the marketing attribution strategy, conducting A/B testing, and creating marketing materials. The candidate will need to understand online marketing best practices in healthcare. The ideal candidate will have 5 years of online marketing experience focusing on lifecycle marketing and customer segmentation, with expertise in SQL, Tableau, Braze, and Google Adwords. Experience in developing ad copy and executing CRM campaigns is also required.

Must have:

5 years of experience in online marketing focusing on lifecycle marketing and customer segmentation
Experience with marketing analytics tools, including SQL and Tableau (3 years)
Experience with online marketing tools and platforms like Braze and Google Adwords (3 years)
Experience in developing ad copy, HTML, graphics, and Rich Media (3 years)
Experience executing CRM campaigns across multiple channels, like email, SMS, and push notifications (3 years)

6 skills required

6 skills required for this role

Add these skills to join the top 1% applicants for this job

html

sql

tableau

innovation

brand-guidelines

cross-functional

Job Details

Company Overview:

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock.

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

Blink Health Group LLC. seeks Senior Online Marketing Manager in New York, NY.

Duties: Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives. Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging, thus improving patient acquisition and adherence. Develop and maintain customer segmentation and targeting strategies that optimize campaign performance. Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI. Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued. Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools. Write and assist in the development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines. Maintain high-level working knowledge of the company best practices used in driving online marketing in healthcare, and stay up-to-date on emerging trends.

Position requires a Bachelors, or foreign equivalent, in Marketing, Statistics, Computer Science, Information Systems or a related field and five (5) years in the job offered or in online marketing or related occupation. Additionally, employer requires experience in the following: - Online marketing, with a focus on lifecycle marketing and customer segmentation (5 years); -Marketing analytics tools including expertise in SQL and Tableau (3 years); - Online marketing tools and platforms including Braze and Google Ad words (3 years); - Development of ad copy, HTML, graphics, and Rich Media (3 years); and - Executing CRM campaigns across multiple channels including email, SMS, and push notifications (3 years). Telecommuting permitted.

40 hours/week, $160,000 - $160,000 per year. Must also have authority to work permanently in the U.S. Applicants who are interested in this position may apply https://www.jobpostingtoday.com/ Ref # 38295.

Why Join Us:

It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population. At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year. Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.

We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.