Senior Product Analyst (Ads Monetisation) | Candy Ads

Craft:

Job Description:

We are looking for a talented Analyst with a passion for data driven platforms, digital advertising, and the gaming industry to help us scale our player-first advertising business. Your work will ensure that ads feel like a natural extension of gameplay, rather than an interruption via creating enticing personalised ads experiences. You will play a pivotal role in the decision-making that will directly impact the top-line revenue generation for our biggest world-class title.

Responsibilities

• Distil key insights from A/B tests and conduct deep-dives that will directly fuel ads revenue growth.
• Work hand in hand with a product manager on optimising personalised ads player experiences catering for various player momentary needs and behavioural profiles.
• Derive accurate and actionable insights from data informing ads monetisation strategy.
• Create and own analytics dashboards that will inform and update stakeholders on the ongoing ad monetisation trends.
• Oversee the operations flow of setting up ads experiences and collaborate with cross-functional teams providing operators with data-backed operational specifications.
• Be part of a team of 30+ talents working on building the best monetisation & economy experiences for our players!

Skills to create Thrills

There is plenty of scope at King for you to learn from your colleagues in the areas where you have less experience, and to share your own skills where you are stronger.

Specific factors that are helpful to excel in this role include:

• Work experience: 5+ years experience working in an analytical role within advertising, gaming, tech or management consulting
• Business Insight: Demonstrated business judgement in generating insights and actionable next steps from complex data
• SQL: Fluency in SQL and a proven ability to navigate a data warehouse to analyse the behaviour of our 300+ million players (BigQuery is the dialect we use)
• Statistics: Understanding the AB-testing methodology, ability to make judgement calls on these or the others methods’ applicability
• Analytical coding: Using tools such as Excel, R or Python for analytical purposes
• Communication: Designing good ways of communicating, visualising or reporting your results/analysis so they are clear and unambiguous

Bonus Points

• Hands-on experience with mobile ad technologies & operations, familiarity with various ad formats, methods of ad networks optimisations, ads economy balancing.
• Extensive knowledge of Looker.

About King

At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.