Senior Product Manager - Activation

• Own and optimize the onboarding and activation funnel from user acquisition to first game engagement

• Conduct user research and data analysis to identify friction points in the user journey and improve onboarding

• Design and improve the First-Time User Experience (FTUE) to help users experience the core value of JustPlay quickly

• Collaborate with UA, Growth, Design, and Engineering teams to ensure alignment between messaging and in-app experience

• Run A/B tests and experiments on onboarding flows to optimize activation and conversion points

• Focus on early retention metrics (D1, D3, D7) and improve the first-session experience and push notifications

• Track KPIs related to activation and measure impact of improvements

• Create personalized onboarding flows based on user behavior, demographics, and UA source

• You have 4+ years of experience in product management, with a focus on user activation in mobile apps, ideally within mobile gaming, entertainment, or similar industries

• You have practical, hands-on experience working with cross-functional teams to launch features and campaigns

• You have a strong understanding of product analytics and experience using data to drive decisions and optimize the user experience

• You have a proven ability to identify user pain points and deliver practical solutions that improve activation and retention

• You have excellent communication and organizational skills, with a knack for executing complex initiatives with attention to detail

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
• Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
• State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
• A Relocation Package: Includes visa support for those who need it
• Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
• Engaging and Diverse Work Environment: Join a team of 25+ nationalities, working from 19+ countries around the world

*Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.

• A spirited, inspiring, international, and enthusiastic team
• An organization with a high level of trust and sense of belonging among employees, that prioritizes employee quality of life, job satisfaction and professional development
• An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry works