Senior Product Manager, Go-To-Market

Responsibilities:

• Develop and own go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
• Develop sales enablement materials, including presentations, demos, and training. Ensure all cross-functional teams (sales, marketing, customer support, etc.) are prepared for the product launch.
• Lead cross-functional teams through product launches, including defining launch timelines, coordinating resources, and driving communication efforts
• Establish clear KPIs for measuring the success of product launches, including adoption, market share, and revenue growth metrics
• Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
• Collaborate with sales leadership to create compelling go-to-market materials, such as presentations, demo scripts, whitepapers, and case studies.
• Monitor and analyze the performance of product launches and marketing campaigns. Gather feedback from sales and customers to refine go-to-market strategies.
• Provide regular updates and insights to senior management on GTM effectiveness and ROI.
• Take ownership of product performance in the market, including tracking revenue targets, customer acquisition, and retention metrics
• Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends.
• Work with finance and business operations teams to develop pricing models and strategies that align with market dynamics and company objectives.
• Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
• Act as a mentor and coach to junior product managers and GTM teams, providing guidance and support to help them succeed.

Skills & requirements:

• Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
• At least 8 years’ experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry, with at least 3 years in a senior GTM position.
• Experience in the area of AML / KYC.
• Strong understanding of market research, competitive analysis, and customer needs assessment
• Proven track record of managing product launches and go-to-market strategies
• Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
• Strategic thinking and ability to align go-to-market strategies with broader business goals.
• Strong understanding of the product lifecycle, customer journey, and the role of product management in go-to-market success
• Exceptional leadership and interpersonal skills, with the ability to manage and influence cross-functional teams.
• Excellent communication, project management and presentation skill
• High attention to detail, with the ability to manage multiple tasks and deadlines
• Deep understanding of the industry and market trends relevant to the company’s products.
• Proficiency in Microsoft Office Suite skills
• Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.