Senior Product Manager, Go-To-Market
Job Summary
Job Description
Dun & Bradstreet is seeking a Senior Product Manager, Go-To-Market to spearhead product launch strategies. This role involves defining market strategies, aligning messaging, and ensuring new products meet customer and business needs. The Senior Product Manager will work with Product, Marketing, Sales, and Customer Success teams to achieve strong market adoption, competitive positioning, and revenue growth. Responsibilities include developing go-to-market strategies, creating end-to-end GTM plans with positioning, messaging, pricing, and launch timelines, defining and monitoring success metrics, leading growth initiatives for existing products, overseeing product launches, conducting market research and competitive analysis, and collaborating with product management and marketing on various initiatives.
Must have:
- 8 years' experience in B2B pre-sales, solutions consulting, product management, or project management on data analytics products/industry.
- Strong understanding of market research, competitive analysis, and customer needs assessment.
- Proven track record of managing product launches and go-to-market strategies.
- Analytical capabilities for market performance assessment and strategy adjustment.
- Strong strategic thinking and ability to translate business goals into GTM plans.
- Excellent project management skills.
- Excellent communication and presentation skills.
- Ability to collaborate effectively with cross-functional teams.
Good to have:
- Degree holder in Business Administration, Marketing, Project Management, Technology, or related disciplines.
- Proficiency in Microsoft Office Suite.
- Ownership mindset, problem-solving, curiosity, and proactive action.
- Continuous growth mindset and willingness to learn.
10 skills required
Job Details
Why We Work at Dun & Bradstreet
Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers.
In this pivotal role, you'll spearhead the launch strategies for both new and existing products, ensuring their success. Based in our vibrant London office, you'll enjoy a flexible hybrid work model (3 days per week). This position offers exceptional career growth and development opportunities. If you're passionate about driving product success and looking to advance your career, we want to hear from you!
Senior Product Manager of Go-to-Market Product Management leads the strategy, planning, and execution of product launches and lifecycle management. This role works closely with Product, Marketing, Sales, and Customer Success teams to define market strategies, align on messaging, and ensure that new products and features meet customer and business needs. This role is critical in achieving strong market adoption, competitive positioning, and revenue growth.
Key Responsibilities:
- Develop and lead go-to-market strategies for new products, features, and updates, ensuring a customer centric approach.
- Develop end-to-end GTM plans, including product positioning, messaging, pricing, target audience, competitive differentiation, and launch timelines.
- Define and Monitor success metrics for assigned product portfolio and ensure plans are data-driven and measurable.
- Define and lead growth initiatives for existing products and collaborate with sales leadership on enablement programs to ensure success.
- Lead and oversee product launches from concept to execution, including beta testing, release scheduling, and cross-department coordination.
- Conduct ongoing market research and competitive analysis to identify market trends, customer needs, and gaps in the product portfolio.
- Collaborate with product management to translate market feedback and customer insights into recommended improvements and development priorities.
- Collaborate with Marketing on demand generation initiatives, customer communication, and content strategy to support product launches and ongoing product marketing.
Essential Skills & requirements:
- Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
- At least 8 years’ experience of B2B pre-sales / solutions consulting/ product management / project management on data analytics products / industry
- Strong understanding of market research, competitive analysis, and customer needs assessment
- Proven track record of managing product launches and go-to-market strategies
- Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
- Strong strategic thinking and the ability to translate business goals into actionable GTM plans.
- Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.
- Excellent communication, project management and presentation skill
- Independent, detailed mind and a good team player
- Ability to effectively collaborate with cross-functional teams including marketing, sales, finance, commercial operations and analytics teams
- Proficiency in Microsoft Office Suite skills
- Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
- Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
- Where applicable, fluency in English and languages relevant to the working market.
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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